Yo, YouTube! 3 Must Add User-Friendly Features

by Dwayne Kilbourne on January 21, 2012

YouTube is the number two search engine, with a user base that is ever-growing and increasingly interactive! Additionally, YouTube has a fresh, new look that many find extra appealing! I love, for example, using YouTube to show more of my personality and hobbies; as such, I tend to upload a good amount of fitness-related videos on my personal profile! However, some of its current features are lacking just a bit, and I am confident that YouTube could (and should) easily correct and improve these for the greater good of its user base! I must admit that I am not the definitive YouTube authority or guru, so there might be some awesome work-arounds  to these concerns of mine, but they are not yet apparent to me.

Subscription Sorting

When it comes to subscribing to new or trending channels, I tend to do a lot of it, so it would be very helpful if I could easily sort through these numerous channels so that I can better ensure that I want to continue subscribing to each. Luckily, it appears that they have made it easier for me to mass unsubscribe if I need to, but I additional sorting functionality is key for me if I am to become a stronger and more active YouTube user. When I look at my channel subscription list, it does not appear that I have any options at my disposal, and that is quite surprising. I want an easy way to see which channel uploaded last and then be able to switch to view my subscriptions alphabetically! While we are at it, I would love a lot of sorting options; surprise me, YouTube!!

Subscription Groups

Once the channels are sorted out for me – wherein I can look at them alphabetically or by most popular or even by when the channel last added a new video – I want to be able to group them together. For example, I subscribe to a lot of fitness channels, and I also subscribe to a lot of technology-related channels. If I could organize these better and group them accordingly, that would be extremely helpful!

Improved Playlist Add Features

Just like my subscribing habits, I tend to make a lot of playlists. First, I sort out the types of videos I upload for my viewers, and then I make playlists to suit the various other videos I have found and want to remember in the future. Unlike Twitter and their 20 list limit, at least I am allowed to make as many playlists as I want, but have you ever tried adding a video to a playlist these days? Each time that I have tried to, especially in recent weeks, I can only see three playlists at a time, and I have to carefully scroll down to the appropriate playlist. Talk about a headache, especially for somebody who has a lot of playlists.

YouTube playlist add failure

In addition to the headache of scrolling and adding to a playlist, what about the times when you forget if a video was added to a desired playlist or not. YouTube does not have a checkbox add like feature that identifies which playlists the specific video is already a part of right as I am trying to add it. As a result, I either have to open a new window from which I can pull up the desired playlist and figure out if the video in question has already been added or merely add it and figure it out later. This is just not cool, and YouTube should be able to simplify this process a bit more similar to how foursquare offers a checkbox list adding process

Wrapping Up

Well, I will keep my fingers crossed and look forward to more YouTube channel improvements as I strive to better organize my content and better enjoy my user experience! Are there any features that you want added into the YouTube experience that would make the entire experience that much better?

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Marketing Through Missions on Empire Avenue

by Dwayne Kilbourne on January 14, 2012

Empire Avenue continues to be the network that I like the most when it comes to understanding my placement and worth online. It helps me to better understand which of my social media profiles is doing very well and which might need a little more attention and time on my behalf. As I have mentioned before, Empire Avenue does not look to measure my “influence” over a topic or on a specific network; instead, it looks at my activity level and overall network power. In the past, I mentioned how I like to use Empire Avenue to buy virtual shares in online personalities and brands that I believe in and back. I have even met a great number of people on Empire Avenue and found the network to be well-suited to a variety of online measuring strategies. Empire Avenue users now have a new feature that allows them to market even more through the platform using Missions. Basically, Missions allow me to ask my shareholders that fall within a criteria of my choosing to go to a website of my choice and do something that I want them to do like following me on Twitter, subscribing to a newsletter, liking a Facebook page, or even reviewing a product online. In exchange for them doing this, I pay them a predetermined amount of EAVES (virtual money). Plus, now that the Missions feature is out of beta, everybody can give it a try!

Empire Avenue Mission Creation Form

While I have not created a bunch of Missions yet, I do like how I can narrow down who can complete my Missions! If I want to target a certain group, I can! For example, I recently used Missions to get the word out about a Facebook page for a client of mine. I was able to require shareholders to like my client’s Facebook page in exchange for 1000e. I limited the mission to the first 50 people who hold at least 50 shares in my stock and have a share price of at least 20e. If I am an author, I could target a related community on Empire Avenue that I am already a part of! Of course, I would like to see more criteria options wherein, for example, I could target people based off of their specific topic interests that they list on their profile or the stock exchange index that they selected! Certainly, I am sure those are currently in the works, and I look forward to those type of additions!

Sure, there is a virtual price to these marketing campaigns (Missions), but, unless you are buying additional virtual bucks with your real money, the price is really free because you are earning these virtual bucks (EAVES) via your online activity! So, build up some EAVES and give Missions a try or two! I’d love to hear how you used Missions to reach some social media marketing goals!

Empire Avenue Mission Requirements Promote

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Social Media Pet Peeve – Drive-by Venue Mayors

by Dwayne Kilbourne on January 11, 2012

Okay, so you pull out of a venue and forgot to check-in. Or maybe you phone died while at the mall, so you put it back on the charger when you get in the car, open foursquare on your smartphone, and check-in to the two venues that you were just at. Well, I am not talking about you! Those situations are pretty understandable. But, what is not understandable is that person who has it out for you on foursquare, who might bully his or her way around in an effort to unethically and improperly gain mayorships. On top of that, this person decides to oust a loyal foursquare user who is playing by the rules, and he or she ousts this loyal user at a time when the business (venue) is actually not even open! That just takes the cake! At the same time, it seems that some of these cheaters are merely doing it because the current mayor is a heavy user. Look, I check-in a lot each and every day – sometimes, 20 or 30 times in a given day and sometimes just ten or fifteen. Let me set the record straight and say that merely checking in a lot does not mean that you are somehow cheating, but checking into three sit-down restaurants on the grid within 10 minutes is an indicator of potential drive-by check-in cheating (unless you are in the food court at a mall and are buying different food items from different restaurants for your family and/or friends). The [not so] funny thing is that many of these drive-by mayors are quite blatant about the check-ins and do so for many to see.

In my city, I happen to know of a foursquare user who seems to be the mayor of just about everything on a particular busy and heavily traveled road! This person suddenly goes to the same gym as I do each and every day; yet, I have never seen this person nor am I confident [for various reasons] that this person is even a member of the gym. Ironically, he worked out at that gym on Christmas, a day when that LA Fitness was not open to the public! Also, it seems that, since I actually do workout at the gym 99% of the days (regularly seven days per week) and have subsequently ousted this person on a few occasions, he/she suddenly appears to have decided to do business with the bank that I was the mayor of across the street; since he appears to bank there daily, I am now 4 days away from regaining the mayorship.

foursquare douchebag badge

Look, this person and those like him/her are giving foursquare a black-eye. Also, as an avid foursquare user and venue manager for some of my clients’ venues, it is discouraging to see people doing this. For businesses, it is giving some slightly inflated analytical data to. To the average user, this type of behavior is giving us headaches and frustrations.

So, let’s play by the rules and have fun with foursquare. And, if you see somebody who is really ruining it for the foursquare community, shoot a tweet over to foursquare support, and they will investigate it. Lastly, I encourage your local foursquare community to band together to help reeducate some of these users and to monitor (and report) cheating activities when possible!

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Reserve Your Domains and Usernames ASAP

by Dwayne Kilbourne on January 7, 2012

Now that 2012 has officially arrived, some of you might be working to open up a new business venture. If you are, you are probably looking into your marketing strategies as well as realizing that you need a website and a presence on social media. Knowing and realizing that ahead of time is really a great advantage because you can plan accordingly. First, it is important that you make your website domain something that is either directly associated with your business entity or your branded products/services. Once you find the available domain name, I highly recommend that you see if those related usernames are available on today’s more popular social media platforms. Additionally, you might want to look into less popular social media networks if they are more aligned with your brand’s target market! I highly urge you to lock in your desired usernames as soon as possible!

But… WHY?

Well, there are a few simple reasons why you should do this sooner rather than later.

  1. Better Chance of Getting Your Best Username! With so many businesses out there today, waiting to lock in your desired username is simply too risky if you want to be highly competitive and first in mind of your customers. Plus, if you have yet to incorporate or decide on your business/brand name, it is advantageous to first check to see if your desired (brand’s) name is available on Facebook and Twitter!
  2. Improved Chance of Consistency! If you already have username abc123 on Facebook [Pages], it is very advantageous to have username abc123 on Twitter. So, if somebody has liked your Facebook Page but wants to look you up on Twitter, chances are that they will attempt to search with the same username in mind! Have a universal username across various sites simplifies much of your marketing efforts because your customers and target market only need to remember one username versus trying to remember many.
  3. Reserved for Future Use! So, maybe you do not think that you need to use a specific platform like foursquare, YouTube, or Twitter right now, but it is a great idea to lock in that username now so that you help put your brand out there. In addition, it will help you build your presence with the username that you desired (as I mentioned above) much quicker when the time is right. Lastly, on networks like YouTube, for example, it tells your viewers when you joined that network, and showing that you joined earlier tends to give you a little added consumer trust and validation than if you just signed up right when you needed the network.
  4. Reduce Risk of Cybersquatting! So, you have a brand and are starting to tell people about it. Well, if you do not have a presence online, there could be some people who want to attempt to make a quick buck or two. Sure, cybersquatting is not legal, but some people will still attempt it and try to use loopholes in order to bully you into either buying the domain that you really wanted or the social network profile/page that you should have already locked down long ago. It is best to lock all of that down early on; in many cases, it is best to secure the online entities before you make big marketing pushes using your brand name, etc. Being proactive will save you a lot of headaches!
  5. Procrastinating Doesn’t Pay Off! Again, be proactive and lock in your desired usernames! If you wait until tomorrow, you never know what might happen. You might have lost a potential customer or accidentally invited someone else to claim the username(s) that you most desired for your brand or business.

Cybersquatting

So, take a minute or two while you are forming your business or brainstorming about your brand to check the availability of the usernames that you are thinking about using in the future. Make sure that you align them with your brand and your domain name to better reach customers online!

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Resolutions 2012 – Review, Revamp, Revitalize

by Dwayne Kilbourne on January 3, 2012

As 2011 comes to a rapid conclusion, I reflect back on what I have achieved within each aspect of my life. While I find that I had some great success this year, it is time for me to renew my focus on the upcoming year. As always, I have very ambitious goals, and I look to achieving them. So, without further ado, here are my primary New Year’s Resolutions (by category):

Personal Life

Here are seven of my top personal resolutions/goals for 2012:

#1 Become a better man! I always strive to be the best person possible. No matter the title I have with a person – lover, boyfriend, son, cousin, grandson, godfather, best friend, workout buddy, colleague, client, consultant, peer, or anything in-between – it is important for me to continue do my part and my very best to be the very best I can be! At times, I am sure I will fall short of expectation, but it is my every intention to be a better man each and every day!

2012 Resolutions ocean washing away 2011 in sand

#2 Read More Often! I love to read a good book, especially non-fiction [business and/or technology] books! I always love the learning process, and reading is a great way for me to continue to gain more and more knowledge! However, there are times wherein I either do not have time to read or merely do not allot enough time to read. Plus, while I consider myself to be a good reader, I tend to read books slower than one might imagine (1 hour per 20ish page chapter), and I often have many different books that I am currently reading! In 2011, I wanted to completely read between 15 and 20 books, but, while I did a good amount of reading, I did not complete as many books as I had originally hoped, so I am challenging myself to read 15 to 20 books in 2012!

#3 Attain all of my 2012 Fitness goals! 2011 was a big year for me as I transitioned from healthy hobby to improved and healthy lifestyle. I went to the gym 6 to 7 times each week, and I found myself achieving a lot of my lifting goals. While I have come a long way, I still have a lot yet to accomplish, and 2012 is as best of a year to make a big dent in that. I plan to keep pumping the iron 6-7 times each week, but I need to add more cardio back into the mix! Since I did not run a race like I did last year, I spent less time on the treadmill, and I also did not hit spin class as often as I would normally like! Well, that has to change in 2012! Ultimately, I have high expectations and goals when it comes to fitness in 2012!

#4 Finish Writing The Book! I mentioned this last year, but I really need to work to wrap up this poetry book. I basically have this follow-up book completely written, but I just need to add some additional details and polish it up before sending it to the publisher! It has taken me too long, and I just need to step it up and wrap it up. I have high hopes for a spring or summer release. Once I get this book published, I will be looking to get into writing more about business and technology. Ideally, I will be starting with some more frequent free e-book or e-paper releases about social media and then just go from there!

#5 Make Progress on Ph. D.! I really was not able to make much progress towards my doctorate degree in 2011, but that needs to change as I move through 2012. While I do not anticipate being able to finish it up this year, I certainly expect to conduct a little more research and get closer to completing the degree! I have thought about changing institutions, but Kennesaw State University does not have a Ph. D. program (just a DBA). So, I might stick with Walden University but might also continue to keep my options open!

#6 Earn my A License from the USPA (for skydiving)! I had this listed in 2010, but it was not a top priority. While it is highly possible that I will not get a chance to completely earn my A (solo skydiving) license, it is important to me that I at least make strides towards achieving that! At worst case, I want to get back up in the plane and jump out a few times before we get to fall because I really miss skydiving.

#7 Vacation – Vegas, Orlando, & Cedar Point?! Well, in 2011, I was lucky to get away to Orlando with Elaine, Jamie, family, and friends, but we did not get a chance to make it up to Michigan to see my godchildren and close friends nor had the ability to either get back to Cedar Point or Las Vegas. Certainly, expecting all of these to happen within 2012 might be asking a bit much, especially with my busy schedule and other priorities, but I remain confident that we can check off a few of these. I figure that we should get the chance to go to Orlando again this summer after the new castle at Disney has opened, and I look to find a way to get up to Michigan and Cedar Point in one swoop, so that could be a spring weekend getaway! That leaves Las Vegas; maybe, I can get out there in early fall to see the Mr. Olympia bodybuilding contest and expo! Plus, I have always wanted to hit up Vegas for New Year’s Eve, so that might be another option, but time will tell!

Technology & Social Media

Sure, I could go on and on about some things I want to accomplish within the world(s) of business, technology, and social media (specifically), but I will tell you my top three biz/tech/SoMe  resolutions for 2012.

#8 Blog Post & Comment More Often! Let’s get specific. In 2011, I took extra time to really focus on writing and posting more. Overall, I did a solid job, but 2012 needs to be the year that I really step it up. I should easily be able to post 2-4 times per week across the various blogs that I write on (i.e. here, my fitness blog, my random thoughts blog, my writing blog, the 4sqDay blog, etc. While posting is great, and I continue to look for ways to do so, I also need to be more consistent on my commenting. I read so many great blog posts from inspiring and intelligent people, but there are times when I either do not take the time or simply do not have the time to construct the type of blog post responses that I would like to. If I do say so myself, I do a solid job of commenting back to those comments left on my blog by others, but, in 2012, I look to become more consistent with my commenting across all blogging platforms!

#9 Take & Post More Pictures! A picture is worth one thousand words! Those who know me best know that I love taking pictures. Whenever I go to an event, hang out on the weekend with loved ones, or even when trying to track my fitness progress, I love to capture those moments with a picture or two (or twenty). As 2011 came to a close, I seemed to be slacking a little bit, so I hope that 2012 is the year that I get back to capturing those moments. Ideally, I look to take pictures each and every week – some during or after workouts; some on weekends; some at tweetups, birthday parties, and other events; and some just because I can! As always, I look forward to visually sharing those memories with each of you through my various social media interactions!

#10 Reorganize & Re-Optimize Twitter Lists! In 2011, I continued my frustration over the current 20 list limit per Twitter profile. Unfortunately, either my concerns went on deaf ears or merely did not reach the right ears. I even blogged about it on at least four occasions, but nobody from Twitter replied in action. I have done all that I can in order to creatively reorganize those I follow on Twitter, but I still have difficulty getting it just right, so, if Twitter will not enable me to create more lists, I will have to do a much better job of being creative with my lists in 2011!

So, there you have it – ten resolutions to get me started! What are some of your resolutions for 2012? I’d love to hear your goals!

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Foursquare – Winning Within The Details

December 28, 2011
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Dear Social Santa – Christmas Wishes

December 20, 2011
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Social Media Pet Peeve – Loose Usage of IRL Term

December 9, 2011
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The Newest Rave – Pinterest (by Lauren K Gray)

November 30, 2011
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Social Media Pet Peeve – Twitter List Caps

November 20, 2011
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Foursquare Badge Bummer

November 16, 2011
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One Moment of Thanks – Many Moments of Sacrifice

November 11, 2011
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Social Media Pet Peeve – Not Optimizing Tweet Button

November 10, 2011
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Social Media Superstar – Kina Grannis

November 7, 2011
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Triberr Time – Let’s Help Our Tribemates, Devs

November 5, 2011
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First 5 Twitter Tools I Recommend

November 2, 2011
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Tebow Time – Dealing With Public Demand

November 1, 2011
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5 Great Reasons To Use HootSuite (by Olivia Millwood)

October 19, 2011
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5 Great Ways to Use Foursquare Lists

October 12, 2011
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Foursquare CRM Automation Using VenueMachine

October 7, 2011
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iPhone 4S – A Disappointment To Many

October 5, 2011
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How to Optimize Your Social Profiles (by Gloria Rand)

October 3, 2011
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Essentials of Leading: Powerful Responsibility

September 25, 2011
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PETA’s Porn Plan – Terrible Misstep

September 20, 2011
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Facebook Page Vanity URL Tip – No Need for 25 likes? Not So Fast!

September 19, 2011
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Facebook Mobile Mix-Up

September 8, 2011
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Why Empire Avenue?

August 22, 2011
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Social Media Chats: Stanzr to the Rescue!

August 8, 2011
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SM Birthday Wishes – Part 4: Facebook, Tungle, & Google+

August 4, 2011
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SM Birthday Wishes – Part 3: Empire Avenue

August 2, 2011
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SM Birthday Wishes – Part 2: Twitter

July 28, 2011
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SM Birthday Wishes – Part 1: foursquare

July 26, 2011
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Woodstock Social Media 101 Recap

July 22, 2011
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Scanning Success at Self-Checkout Lanes

July 17, 2011
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Quick Blogging Update

July 14, 2011
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Foursquare Shutting Down Standalone Shouts?

June 22, 2011
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TTYS?

June 22, 2011
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Living Up To The Title

June 13, 2011
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Foursquare Fun Podcast Style

June 7, 2011
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Respond! Engage!

June 6, 2011
ufferJump into the time machine and head back one decade or so before technology really got advanced and exciting; if a person had a question, concern, or comment for a business, they called them. If they were unable to reach the company right then and there, they were allowed to leave a message on the [...]
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Why Join Empire Avenue Today?

May 25, 2011
ufferDuring this past month or two, I have tried a new social media network / tool that allows me to better understand my engagement on my various (major) social media profiles. Sure, I check my Klout and PeerIndex scores, but Empire Avenue is taking it to another level. I am able to interact with those [...]
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Foursquare Adds More Superusers, Tools

May 23, 2011
ufferAs AboutFourquare reported last week, foursquare announced it is promoting more loyal users to superuser status. Since their last mass promotions to SU status, foursquare has gained millions and millions of new users, gained more brands and small business venue claimers, and boosted its own staff numbers, so it is only right that foursquare helps [...]
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5 Super Quick SEO Tips

May 18, 2011
ufferI had the opportunity to participate in the Search Engine Optimization (SEO) Site Clinic Webinar that featured the likes of Chris Pearson (Creator of Thesis Theme), Derek Halpern (Founder of Social Triggers), and Rae Hoffman-Dolan (highly regarded Internet Marketing and SEO Consultant and principal at Sugarrae SEO Consulting). While I had a basic understanding of [...]
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Bonding Boeing to Washington?

May 14, 2011
ufferApparently, I wasn’t paying full attention to some interesting labor law concerns that have arisen in the northwestern portion of the continental United States. Apparently, the National Labor Relations Board (General Council) feels that Boeing has broken the law by building a new plant in South Carolina, one of 22 Right-to-Work states within our great [...]
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CobbSM Recap – LBS Marketing MeetUp!

May 12, 2011
ufferJust a few days ago, it was my great pleasure to join Ed Peterson as a keynote speaker on the topic of location-based services (LBS). Mr. Peterson did a phenomenal job kicking things off about the topic in general and, furthermore, about the Google Places game! We all know that Google has a strong foothold [...]
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Nearly Complete!

May 11, 2011
ufferAs a social media network that has a team of highly-driven and creatively-gifted people working on it with each passing hour, foursquare is certainly the leader in the location-based services industry. It knows, however, that it will need to continue to innovate, make improvements, and take risks in the near future to build an even [...]
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Building An Empire!

May 8, 2011
ufferEver want to build an empire? Well, I am doing just that using a new and exciting social media network valuation site called Empire Avenue. Have you heard of Klout or PeerIndex? Well, this is a similar type of network valuation tool coming from a different approach and consider this site the third metric tool [...]
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Tailor Twitter

May 3, 2011
ufferLike most things in life, there is always room for improvement in the world of social media. As a heavy user of social media networks and tools, I find myself wishing certain features could be added in to the next update for a network or for a cool social media tool to be created that [...]
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Tungle’s Tomorrow?

April 28, 2011
ufferFor those who might not have heard, Research In Motion (RIM) announced that they acquired Tungle, a social calendar application that allows users to streamline and sync all of their calendars (i.e. Google, Outlook, Windows Live, and Yahoo) while helping to streamline the process of scheduling meetings with others, yesterday! This news caught me a [...]
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Foursquare Comment Craze!

April 18, 2011
ufferBefore I begin to rant and get lost in my passion for social media, I hope that everybody had a safe and Happy Foursquare Day weekend! I know that we certainly did in Atlanta! With that being said, I must admit that I am beginning to use the commenting functionality within foursquare more and more [...]
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Klout Concerns

April 13, 2011
ufferI have to admit that I am not the top expert on Klout, but I do check my standing on the site from time to time. Each time, however, I feel like I walk away missing something. What Klout represents is a great thing for most within the social media world, but, like many newer [...]
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Don’t Be a Playground Bully

April 12, 2011
ufferNobody likes a big bully… well, at least most people do not! Recently, I blogged about how it is okay to lose your mayorships from time to time. As an expert over-thinker and huge advocate of social media (and, in particular, foursquare), I now find myself pondering why I have not been ousted from a [...]
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Rapid Check-in Holiday Please!

April 11, 2011
uffer This upcoming Saturday is the second annual Foursquare Day, and foursquare fanatics from around the world will be checking in places and meeting up with others to celebrate this awesome social media holiday! As with many other holidays, some take the day off from work while many simply go a bit crazy or overboard! [...]
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Linking on Facebook Needs Improvement

March 31, 2011
ufferIn the past, I have mentioned how Twitter really needs to take a page out of Facebook’s strategy book and not set a cap on the total number of lists a Twitter user can generate – currently, Twitter still has it limited to 20 lists per account. Now, it is time to switch shoes because [...]
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Losing (Mayorships) is Okay!

March 24, 2011
ufferFor those of you who do not know, I happen to really enjoy using foursquare; I check-in every day and share my travels with my friends and followers! I have over 7,600 check-ins and many mayorships. While I strive to keep checking in, to keep helping others learn about and sign up for foursquare, to [...]
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Corporate Responsibility = Engage Now & Often

March 23, 2011
ufferFor the individual, responsibilities include following the law, eating right, giving back to the community, take care of their family members, and many more. Corporations, however, are not immune to obligations or responsibilities. Instead, corporations, like individuals, have responsibilities that they must be held accountable to. But, there is this little thing called change that [...]
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Foursquare SU Venue Etiquette

March 11, 2011
ufferThe superuser (SU) nation is a great one, and I am proud to be a member of it, but, from time to time, I experience or observe a few things that get me thinking. As foursquare continues to grow in popularity, and the features continue to advance, the SUs are called upon to help keep [...]
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Do You Foursquare?

February 21, 2011
ufferSo, you’ve heard about this tiny little company with a few social users called foursquare, huh? Well, have you given the location-based service a shot? I have, and I must say that it is part of my daily social media experience. Also, I would encourage those of you who have not given it a honest [...]
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Initial Thoughts – Facebook Pages Improvements

February 11, 2011
ufferWith all of the new updates that come out every month or two for today’s Facebook users, business and brand users have been crying for some much needed attention too. These fan pages (now commonly referred to as simply “Pages”), by most people’s perspective, have been overlooked and lacking some new features. Many were hoping [...]
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The Tablet Times

February 9, 2011
ufferThe consumer electronics world continues to evolve, and tablets are continuing to catch fire as more and more consumers and business end users are buying the next big thing. As a buyer, I have so many options within reach, and those options continue to multiply. I will admit that I am big fan of the [...]
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Boosting Up Superuser Powers!

January 25, 2011
ufferFoursquare, today’s leading and innovative geolocation social network, continues to grow at a record pace. According to recent figures, Foursquare has eclipsed the 6 million user mark with close to 400 million checkins by its users thus far! With the continued growth comes a lot of upkeep; however, while the company itself continues to hire [...]
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Limiting Lists on Twitter?

January 13, 2011
ufferOkay, we all need to have a limit set here or there, but I really find that Twitter is not being smart about this one. Twitter notes that the lists are limited to 20 with each list limited to 500 accounts. Not to compare apples to oranges, but you do not see Facebook limiting the [...]
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Facebook Fan Page Fixes in my Small Business Stocking?

December 23, 2010
ufferSo, it is Christmas time, and I sit here wondering what technology intangibles I wish I had this year, and I came up with a perfect request for Santa, but it is a big request, so I will keep my fingers crossed. We all know about Facebook, and most of us use it quite frequently. [...]
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Organization is the Key to Success

August 31, 2010
ufferLet me tell you a quick personal story! I want to take you back to when I was halfway through the eighth grade at Carter Middle School in Clio, Michigan. Some of the students in my grade decided to participate in the trip to Washington, D.C. The bus to the airport was going to leave [...]
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Second Sucks

August 16, 2010
ufferIn the business world, we all strive to be number one. For many, being number two is simply a reminder that the organization is the first loser. Being number two in the industry can still be quite profitable; I am sure that Apple is doing just fine in their effort to popularize their operating system, [...]
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Oops… Foursquare Forgot

July 29, 2010
ufferI have to admit that I really enjoy using the industry-leading geolocation social service, Foursquare. It gives me a lot of options that I really think adds value to the user experience. Furthermore, it provides opportunities to businesses to better engage their customer base and potentially reach new customers along the way. While all this [...]
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Essentials of Leading: Accountability

June 25, 2010
ufferAll of us have decisions that we make on a minute-by-minute basis. Some of these decisions are much larger in scope and influence than others. Some affect just you, your family, or your company while other decisions reach a much broader level of influence, affecting many more lives. With every decision comes a reaction – [...]
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Back to Blogging!

June 22, 2010
ufferAs you may have noticed, my blogging has been absent over the course of the past month or so. After enduring a move, a quick vacation, and a few additional client projects, I am glad to say that I am now back to writing to my audience and sharing my perspective on a variety of [...]
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Essentials of Leading: Active Listening

April 26, 2010
ufferSuccessful, two-way communication is truly a key to anyone’s success. When it comes to leading, possibly no other trait is as powerful as listening. Scratch that – listening is really not enough. Instead, leaders need to be active participants in the listening process. As the former leader of Chrysler, Lee Iacocca, notes in his autobiography [...]
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Essentials of Leading: Set The Example

March 28, 2010
ufferThere are managers, and then there are leaders. We should not confuse the two; while leaders do manage, not all managers lead. Of course, one of the best ways to lead a tribe is to do so by setting the example. Leading from the front takes courage, but it can really make all the difference [...]
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Essentials of Leading: Taking Risks

March 21, 2010
ufferLeading is a difficult challenge, and leading takes many different forms, but I feel that there are a few traits common to most leaders. One of those is the art of taking a risk! As Leo F. Buscaglia once famously said… “The person who risks nothing, does nothing, has nothing, is nothing, and becomes nothing. [...]
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Finding Balance…

March 13, 2010
ufferIn an ever-growing world of technology, we find ourselves at new crossroads never seen before. In recent years, for example, we all have seen exponential growth in the popularity of social media sites like Facebook, Twitter, MySpace, and LinkedIn! As this popularity continued to rise, more and more people entered the world of social media, [...]
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Social Media Changes The Game, But…

February 22, 2010
ufferThere are skeptics out there who are not willing to take a risk and engage in the world of social media. Some are afraid of change while others simply do not feel that they know enough about it. Then, there are some that know that their competition hasn’t engaged the customers through social media means. [...]
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Shifting at the Super Bowl

February 6, 2010
ufferFor decades, more and more people have surrounded televisions around the nation and even the world to watch the Super Bowl. In its 44th annual installment on Sunday, more and more companies are looking at ways to do one of two things. One: those shelling out nearly three million dollars per 30-second advertising spot are [...]
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No Fear

January 25, 2010
ufferWhether in the world of business or in the world of personal challenges, we cannot allow fear to own and control our every move. According to Sven Goran Eriksson, “the greatest barrier to success is the fear of failure.” To succeed, we must take risks, but we also cannot simply take risks so foolishly. Instead, [...]
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Take a Chance – Try Something New!

January 24, 2010
ufferToo often, we are content with what we currently have, and we tend not to welcome change. This occurs both within our personal lives and certainly within the business world. Too often, we are left behind when we do not look to new adventures and social trends. Of course, there are numerous examples of this [...]
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Foursquare Consensus?

January 18, 2010
ufferAs a superuser on the newly-popular location-focused social media Foursquare, I am finding myself running into new questions of protocol. Here are three that I find myself struggling with the most thus far: What do you do when you go to several businesses located at the same address? I find myself curious how to check-in [...]
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Remaining Relevant

January 10, 2010
ufferMany companies within the world of technology find difficulty remaining current and relevant as the natural industry changes take place. Within the Internet industry specifically, there has been a transformation from the beginning of the infant and simple World Wide Web (Web 1.0) to the mature Web 2.0 and beyond of today. Actually, we are [...]
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Technorati TKO’ed?

January 5, 2010
ufferIt is December 3, 2009, and I am checking to see if my blog claim on Technorati has been reviewed and approved. I go online and noticed that indeed it appears that the company is simply running a little behind. So, I patiently wait. I figured that it would take another day or two to [...]
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And 2010 Begins!

January 1, 2010
ufferOkay folks! It is official, for we survived 2009, and a fresh new year has begun. After jumping over hurdles, enduring a few struggles, and sharing a good number of great smiles, it is time to push into this new decade. Like most, I have learned a great deal throughout 2009, and I am extremely [...]
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Rediscovering My Lost Chocolate

December 29, 2009
ufferAs some of you may have noticed, I enjoy reading, especially the great business and technology books of yesterday and today. Consequently, I frequent Barnes & Noble (BN) and even Borders as much as my schedule permits. A while back, I was introduced to this great Godiva hot chocolate – did I mention that I [...]
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Retweet Best Practices?

December 21, 2009
ufferI wander around on Twitter and find myself excited to see great linked content, especially in the marketing and social media arenas. However, sometimes there are errors of situations that could be improved. Sometimes, the original tweets can be almost as long as the 140 character limit allowed, so that means that you have little [...]
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Embrace the Changes

December 12, 2009
ufferTechnology is changing more and more in this fast-paced business and consumer world. Businesses are scrambling to keep up with these changes. The traditional means of conducting business is no longer acceptable or viable. Take the communication channels of yesterday versus those of today. Traditional: We do not send postal mail like we used to. [...]
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My Pre is Incomplete!

December 3, 2009
ufferI am all about the advancement of technology, and, with a lack of great BlackBerry devices and the iPhone available on the Sprint network in the early summer of 2009, I anxiously awaited and purchased the Palm Pre! It is a great device, but there are some features that simply are not there – some [...]
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Is Your Brand on the Rise?

November 21, 2009
ufferBranding is a challenge for people and companies alike, and the addition of advancing technologies both assist and complex this endeavor. Also, it should be noted that the strong brand today cannot simply sleep on yesterday’s achievements, for the customers are powerful and demanding – what are you doing for me today? We live in [...]
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Transparency: Required for Success in Web 2.0

November 19, 2009
ufferTechnology enables us all to search on nearly every topic that we can think of, and it enables us to find information at the touch of the mouse. With the continued advancement of technology and movement into a well-established Web 2.0 where social media is growing a force that must be acknowledged, companies and brands [...]
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Welcome to DwayneKilbourne.com

November 15, 2009
ufferWelcome to the official homepage and blog of Dwayne Kilbourne. Thanks for stopping by! We have redesigned the site and continue to tweak it here and there in order to better suit my needs and to further reach you with a user-friendly, interconnected approach! Related Posts:No Related Posts
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