Technology is changing more and more in this fast-paced business and consumer world. Businesses are scrambling to keep up with these changes. The traditional means of conducting business is no longer acceptable or viable. Take the communication channels of yesterday versus those of today.
Traditional: We do not send postal mail like we used to. As a result, while the United States Postal Service (USPS) gets more efficient and embraces technology to allow customers to send mail with ease, the cost of shipping each package has increased because the traffic and sheer volume of postal mail has decreased. In fact, to reduce the bottom line and operating expenses, the USPS has considered cutting their Saturday services.
New Age: Email still remains a valid means of communication, but this is even changing as social media is taking over. As Brandon Eley and Shayne Tilley point out in their book, Online Marketing Inside Out, that many of today’s youth don’t check their emails that often and instead rely on their favorite social media channels to act as their communication tools.
Change is ongoing and inevitable. As the great social media guru, Paul Gillin, reminds us in his enlightening book, Secrets of Social Media Marketing, to simply EMBRACE this CHANGE! By embracing the changes within business and marketing… and communication, we put ourselves into the conversation and into the game. If we do not, we will end up struggling to stay significant and lose any hopes of maintaining pace with the industry leaders. So, are you willing to embrace the changes today? Do you want to keep pace with the competition?
