Retweet Best Practices?

by Dwayne Kilbourne on December 21, 2009

I wander around on Twitter and find myself excited to see great linked content, especially in the marketing and social media arenas. However, sometimes there are errors of situations that could be improved. Sometimes, the original tweets can be almost as long as the 140 character limit allowed, so that means that you have little choice but to chop the tweet up in order to fit all of the important information in for my followers and for those who might search the related hashtags. In my case, I consider that RT Optimization, and I believe it to be good. I am not there to nitpick every aspect of the tweet, but I am normally adamant about relaying the great tweet and do not give up because of a small hurdle. I still give credit to the originator or previous Retweeter (depending upon the information that I have at my disposal), but my goal is to ensure that my followers receive a valuable tweet that is understandable and useful. As a perfectionist, I try to make sure that I consider the basics when I tweet, allowing for RT Optimization by those wanting to forward my message on to their followers, but I, like everyone else, is not perfect. So, I am game for anyone wanting to slightly alter the tweet if I did not follow the basics or simply ran out of room so long as the overall message doesn’t change.

What are the trends out there for fake Retweets? How many people are putting words (or tweets) in others’ mouths? Also, are these people being caught? Certainly, this is a topic for future consideration. In the meantime, what are your thoughts about the art of the Retweet? What rules do you follow?

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  • mwehbi

    I believe retweet is a sword with 2 edges. It can be significantly used to improve on twitter or it can significantly cause chaos with people retweeting over and over causing it to lose its value and become more like spammers.

    Time will tell how ppl use it. My guess it will be banned as we move forward.

  • http://tennistips.net Mo

    I believe retweet is a sword with 2 edges. It can be significantly used to improve on twitter or it can significantly cause chaos with people retweeting over and over causing it to lose its value and become more like spammers.

    Time will tell how ppl use it. My guess it will be banned as we move forward.

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