Technorati TKO’ed?

by Dwayne Kilbourne on January 5, 2010

It is December 3, 2009, and I am checking to see if my blog claim on Technorati has been reviewed and approved. I go online and noticed that indeed it appears that the company is simply running a little behind. So, I patiently wait. I figured that it would take another day or two to get everything sorted out, but anything is possible. Days pass, so I seek out a little customer service. When clicking on their support page, it recommends that I go over to their GetSatisfaction.com Community Forum where a Technorati employee (TechnoEric) started the conversation thread entitled, “Blog claiming is taking FOREVER!

My Technorati Blog Claim Review Status: 01/05/2010

My Technorati Blog Claim Review Status: 01/05/2010

Unfortunately, it appears that this case of blog claiming delay is much more – indeed a lack of recent engagement from Technorati. As of this original posting, there are 57 people participating and inquiring about this topic on GetSatisfaction.com Technorati forum and supposedly 2 employees (that appear currently inactive in this brewing conversation – a result of no feedback from these two for over 24 days and counting). Furthermore, others continue to endure the same problem. One example out of the many would be that of Mike Daicoff. He has been waiting since late November of 2009 to get the claim reviewed, a week or more before I put in my claim. He took action by venting through his blog, Standing Stones, just yesterday via a blog post entitled, “Technorati’s Invisible Claim Review!

Mike starts by remarking:

“This is an open letter to the people at Technorati, the (once) popular blog search and ranking engine.  I invite any and all who read this post to feel free to leave a comment if your experience is anything like mine.  That is to say, absolutely horrible.”

Personally, I have sent out numerous tweets about this topic, most directly linking and mentioning @Technorati, but no feedback has been given. I have not received any acknowledgement from the industry leader in blog searching! Lastly, I started a new hashtag #claimreview to track this conversation even further. Most might not be as persistent as I am, but I just wanted to get answers. Is this going to take 3 more months or 3 more hours? If Technorati does not know these answers, they should still respond and build the communication channels. Essentially, this appears to be a failure to engage with the site users. What a mistake – what a shame!

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  • technorati lie. i was told direclty from them that their claiming process has "VASTLY IMPROVED" the day they launched their updated site. this was at blogworld '09 btw with their CEO right there. anyways they're becoming irrelevant to blogging anyhow since they could care less about their community. and care only about their "top 100"'s... http://www.ephman.com has been waiting since 11/29/09 and holds out little hope.
  • dwaynekilbourne
    I appreciate your comment and wealth of knowledge. Technorati was a good company once before, and I had no problem claiming blogs in the past, but it appears that things have changed. The assembly line (so-to-speak) is jammed up, and nobody is coming out to speak or even acknowledge that an issue really exists. I am sure that my blog will eventually be reviewed and elevated within the Technorati system, but it now has grown to become an issue much larger than that for me. Which Technorati employee forgot the importance of engaging your customers? Apparently, the great majority, especially those with the answers and power to communicate accordingly!

    Thanks again for sharing your information!
  • Hi Dwayne,
    Great post, and thank you for the Standing Stones reference. There must be some fairly deep-rooted process or people issues at Technorati for them to have remained silent on this, especially over the last couple of days.
    Let's keep in touch, and be assured that if the status changes for my blog, I will leave a comment over here to provide an update!

    Mike
  • dwaynekilbourne
    That is not a problem - I appreciate your insight and your perspective on your similar experience! I am still remotely confident in Technorati and their capabilities, but I am still very concerned. It is one thing if a coder is having trouble figuring out the fix, but major technology companies (especially the industry leaders") know the essence of communication and engagement - that is not a new concept at all! Hopefully, they will enlighten us all very soon!
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