February 2010

Social Media Changes The Game, But…

by Dwayne Kilbourne on February 22, 2010

ufferThere are skeptics out there who are not willing to take a risk and engage in the world of social media. Some are afraid of change while others simply do not feel that they know enough about it. Then, there are some that know that their competition hasn’t engaged the customers through social media means. [...]

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Shifting at the Super Bowl

by Dwayne Kilbourne on February 6, 2010

ufferFor decades, more and more people have surrounded televisions around the nation and even the world to watch the Super Bowl. In its 44th annual installment on Sunday, more and more companies are looking at ways to do one of two things. One: those shelling out nearly three million dollars per 30-second advertising spot are [...]

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