Empire Avenue continues to be the network that I like the most when it comes to understanding my placement and worth online. It helps me to better understand which of my social media profiles is doing very well and which might need a little more attention and time on my behalf. As I have mentioned before, Empire Avenue does not look to measure my “influence” over a topic or on a specific network; instead, it looks at my activity level and overall network power. In the past, I mentioned how I like to use Empire Avenue to buy virtual shares in online personalities and brands that I believe in and back. I have even met a great number of people on Empire Avenue and found the network to be well-suited to a variety of online measuring strategies. Empire Avenue users now have a new feature that allows them to market even more through the platform using Missions. Basically, Missions allow me to ask my shareholders that fall within a criteria of my choosing to go to a website of my choice and do something that I want them to do like following me on Twitter, subscribing to a newsletter, liking a Facebook page, or even reviewing a product online. In exchange for them doing this, I pay them a predetermined amount of EAVES (virtual money). Plus, now that the Missions feature is out of beta, everybody can give it a try!
While I have not created a bunch of Missions yet, I do like how I can narrow down who can complete my Missions! If I want to target a certain group, I can! For example, I recently used Missions to get the word out about a Facebook page for a client of mine. I was able to require shareholders to like my client’s Facebook page in exchange for 1000e. I limited the mission to the first 50 people who hold at least 50 shares in my stock and have a share price of at least 20e. If I am an author, I could target a related community on Empire Avenue that I am already a part of! Of course, I would like to see more criteria options wherein, for example, I could target people based off of their specific topic interests that they list on their profile or the stock exchange index that they selected! Certainly, I am sure those are currently in the works, and I look forward to those type of additions!
Sure, there is a virtual price to these marketing campaigns (Missions), but, unless you are buying additional virtual bucks with your real money, the price is really free because you are earning these virtual bucks (EAVES) via your online activity! So, build up some EAVES and give Missions a try or two! I’d love to hear how you used Missions to reach some social media marketing goals!