Technical Masterpiece – Hiding Amazing Technology Like Jack Dorsey

by Dwayne Kilbourne on March 19, 2013

Most will not associate technology leaders and innovators who have succeeded as being true artists. Often, Bill Gates does not get his fair dues, and most will only place Steve Jobs in the category of master artist / technologist. Concurrently, the task of turning technology into a masterpiece whereby the technology becomes second-nature and the utility and convenience of it shines through is not easy to conquer. Yet, a select few achieve that feat and fewer are able to replicate that success. One of the latest to do it is Twitter and Square co-founder, Jack Dorsey.

Jack Dorsey at Tech Crunch Disrupt SF 2012

Image Credit: JD Lasica

In a recent 60 Minutes Interview, Dorsey notes that making technology useful without all of the complication to the end user is quite an art. In his recent endeavers at Square, he and his company have found a way to allow people to pay for items at a store without even pulling out their wallets, purses, or smartphones. Simply, they just need to have their smartphones with them and have the Square app installed. The business’ Square app will use technologies to realize that the customers are there and will be able to allow them to purchase with the touch of a screen. There’s no hassle involved at all.

As noted above, Square is not Dorsey’s one-trick pony. He is considered the true creator of Twitter, and we all know and see the success that Twitter has had as it has amassed over 200 million happy users. With Twitter, a good amount of programming and technology is happening behind the scenes… behind the smartphone apps, etc., but the end user is able to use it with great success, minimal inconvenience, and from the palm of his or her hand. It is simple, and simple works.

Learn From Dorsey

You can be the best programmer in the world, but you have to understand how the end users want to do and how your application, product, or service can help them do that (and more) without making it difficult and complex. You have to place yourself in the end-users’ shoes and find a way to make the experience better than anybody else’s while concurrently solving all of the end user’s needs and desires! If you do that, you will be on your way to becoming quite the artist!

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  • http://twitter.com/petripaatalo Petri

    So true. Making a good usable product that creates customer satisfaction is much more than just engineering.

  • http://www.facebook.com/carlyalyssathorne Carly Alyssa Thorne

    I always look forward to new Technologies

  • Heather Jabusch

    Thanks for the great post! Will have to check out the square app.

  • Barbara fariña

    Great article. Thank you!

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