business

Just Stick To The Facts

by Dwayne Kilbourne on May 15, 2012

ufferWe all have dreams and aspirations. We all want to achieve our goals and reach the top of the highest mountain. However, some people simply do not get it; instead, they want to take shortcuts. They want that easy helicopter ride to the top instead of climbing the peak. Sure, a helicopter ride is fine [...]

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Service With a Smile

by Dwayne Kilbourne on April 10, 2012

ufferToo often in today’s business world, we find bunches of negative people within the workplace. We see the office co-worker looking at the potential negative side of the job and/or personal life. We see the pessimistic cashier at the local grocery or convenience store who rarely acknowledges the good aspects of the day or even [...]

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Smoothie King Fails to Communicate

by Dwayne Kilbourne on February 25, 2012

ufferRecently, I was out and about shooting a training video on behalf of one of my clients [Max Muscle of Cobb]. Afterwards, I opened up the foursquare app  on my Android smartphone, and, to my delight, I discovered that the Smoothie King that was two doors down from the gym that I was at had [...]

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Reserve Your Domains and Usernames ASAP

by Dwayne Kilbourne on January 7, 2012

ufferNow that 2012 has officially arrived, some of you might be working to open up a new business venture. If you are, you are probably looking into your marketing strategies as well as realizing that you need a website and a presence on social media. Knowing and realizing that ahead of time is really a [...]

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Tebow Time – Dealing With Public Demand

by Dwayne Kilbourne on November 1, 2011

ufferTim Tebow is a well-known, highly-popular second-year NFL quarterback for the Denver Broncos. Before that, he was the star quarterback for the talented Florida Gators NCAA football team. After being drafted into the NFL and spending much of the year getting accustom to the NFL demands, the Broncos were in a tough spot. With the [...]

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Essentials of Leading: Powerful Responsibility

by Dwayne Kilbourne on September 25, 2011

ufferWe all walk this earth for a reason, and we all enjoy many different powers. Each of us has a power or influence over another person, and each of us is influenced by other powerful people. Most of us know many of the powers we have while others might not see some. Certainly, each of [...]

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PETA’s Porn Plan – Terrible Misstep

by Dwayne Kilbourne on September 20, 2011

ufferSo, I am sitting on the couch after enjoying some comedy thanks to Comedy Central’s Roast of Charlie Sheen, and I flip the channel only to hear that PETA is planning to build a pornographic site. What? Did my ears hear what I think they just heard? Wow! Apparently, PETA realizes that pornography is still [...]

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Scanning Success at Self-Checkout Lanes

by Dwayne Kilbourne on July 17, 2011

ufferIn my area, I have three main grocery stores – Publix, Kroger, and WalMart, and each of them (in many of their locations) offers the option of using a self-checkout lane, an option that I like to have as a consumer in a hurry. However, this past week has brought news about the debate over [...]

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Living Up To The Title

by Dwayne Kilbourne on June 13, 2011

ufferEach of us plays many roles in life, and we all wear a variety of titles, but it appears that there are numerous leaders out there in today’s world who just do not live up to their titles. Many enjoy the luxuries of the titles they possess, but some just do not work hard enough [...]

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Respond! Engage!

by Dwayne Kilbourne on June 6, 2011

ufferJump into the time machine and head back one decade or so before technology really got advanced and exciting; if a person had a question, concern, or comment for a business, they called them. If they were unable to reach the company right then and there, they were allowed to leave a message on the [...]

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Bonding Boeing to Washington?

by Dwayne Kilbourne on May 14, 2011

ufferApparently, I wasn’t paying full attention to some interesting labor law concerns that have arisen in the northwestern portion of the continental United States. Apparently, the National Labor Relations Board (General Council) feels that Boeing has broken the law by building a new plant in South Carolina, one of 22 Right-to-Work states within our great [...]

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Corporate Responsibility = Engage Now & Often

by Dwayne Kilbourne on March 23, 2011

ufferFor the individual, responsibilities include following the law, eating right, giving back to the community, take care of their family members, and many more. Corporations, however, are not immune to obligations or responsibilities. Instead, corporations, like individuals, have responsibilities that they must be held accountable to. But, there is this little thing called change that [...]

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Organization is the Key to Success

by Dwayne Kilbourne on August 31, 2010

ufferLet me tell you a quick personal story! I want to take you back to when I was halfway through the eighth grade at Carter Middle School in Clio, Michigan. Some of the students in my grade decided to participate in the trip to Washington, D.C. The bus to the airport was going to leave [...]

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Second Sucks

by Dwayne Kilbourne on August 16, 2010

ufferIn the business world, we all strive to be number one. For many, being number two is simply a reminder that the organization is the first loser. Being number two in the industry can still be quite profitable; I am sure that Apple is doing just fine in their effort to popularize their operating system, [...]

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Essentials of Leading: Accountability

by Dwayne Kilbourne on June 25, 2010

ufferAll of us have decisions that we make on a minute-by-minute basis. Some of these decisions are much larger in scope and influence than others. Some affect just you, your family, or your company while other decisions reach a much broader level of influence, affecting many more lives. With every decision comes a reaction – [...]

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Essentials of Leading: Active Listening

by Dwayne Kilbourne on April 26, 2010

ufferSuccessful, two-way communication is truly a key to anyone’s success. When it comes to leading, possibly no other trait is as powerful as listening. Scratch that – listening is really not enough. Instead, leaders need to be active participants in the listening process. As the former leader of Chrysler, Lee Iacocca, notes in his autobiography [...]

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Essentials of Leading: Set The Example

by Dwayne Kilbourne on March 28, 2010

ufferThere are managers, and then there are leaders. We should not confuse the two; while leaders do manage, not all managers lead. Of course, one of the best ways to lead a tribe is to do so by setting the example. Leading from the front takes courage, but it can really make all the difference [...]

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Essentials of Leading: Taking Risks

by Dwayne Kilbourne on March 21, 2010

ufferLeading is a difficult challenge, and leading takes many different forms, but I feel that there are a few traits common to most leaders. One of those is the art of taking a risk! As Leo F. Buscaglia once famously said… “The person who risks nothing, does nothing, has nothing, is nothing, and becomes nothing. [...]

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Finding Balance…

by Dwayne Kilbourne on March 13, 2010

ufferIn an ever-growing world of technology, we find ourselves at new crossroads never seen before. In recent years, for example, we all have seen exponential growth in the popularity of social media sites like Facebook, Twitter, MySpace, and LinkedIn! As this popularity continued to rise, more and more people entered the world of social media, [...]

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Social Media Changes The Game, But…

by Dwayne Kilbourne on February 22, 2010

ufferThere are skeptics out there who are not willing to take a risk and engage in the world of social media. Some are afraid of change while others simply do not feel that they know enough about it. Then, there are some that know that their competition hasn’t engaged the customers through social media means. [...]

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Shifting at the Super Bowl

by Dwayne Kilbourne on February 6, 2010

ufferFor decades, more and more people have surrounded televisions around the nation and even the world to watch the Super Bowl. In its 44th annual installment on Sunday, more and more companies are looking at ways to do one of two things. One: those shelling out nearly three million dollars per 30-second advertising spot are [...]

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No Fear

by Dwayne Kilbourne on January 25, 2010

ufferWhether in the world of business or in the world of personal challenges, we cannot allow fear to own and control our every move. According to Sven Goran Eriksson, “the greatest barrier to success is the fear of failure.” To succeed, we must take risks, but we also cannot simply take risks so foolishly. Instead, [...]

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Take a Chance – Try Something New!

by Dwayne Kilbourne on January 24, 2010

ufferToo often, we are content with what we currently have, and we tend not to welcome change. This occurs both within our personal lives and certainly within the business world. Too often, we are left behind when we do not look to new adventures and social trends. Of course, there are numerous examples of this [...]

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Is Your Brand on the Rise?

by Dwayne Kilbourne on November 21, 2009

ufferBranding is a challenge for people and companies alike, and the addition of advancing technologies both assist and complex this endeavor. Also, it should be noted that the strong brand today cannot simply sleep on yesterday’s achievements, for the customers are powerful and demanding – what are you doing for me today? We live in [...]

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