by Dwayne Kilbourne on May 2, 2012
ufferWhen you talk about the world of measuring online network strength or online influence, there seems to be two favorites leading the pack, Empire Avenue (network strength) and Klout (influence). Some will bunch the two together into one category [of measuring influence], but they actually have two slightly differing paths and approaches. What are Endorsements? [...]
by Dwayne Kilbourne on April 30, 2012
ufferEach and every one of us has a vice or two, and most of us enjoy many great freedoms as well. In some cases, the price of those vices and freedoms are nominal while others are extremely priceless. Now, imagine that somebody was willing to pay you to endorse something like Coca-Cola or Mountain Dew. [...]
by Dwayne Kilbourne on April 28, 2012
ufferRecently, I earned a Klout Perk that gave me an early look at the beta version of a new Twitter app called Bottlenose. While I have yet to fully explore all of its features, I have found the new third-party app to be quite interesting and useful. Essentially, Bottlenose gives you a different type of [...]
by Dwayne Kilbourne on April 24, 2012
ufferFoursquare Day 2012 has come and gone, and it was great to gather with fellow foursquare users in my community (and virtually with fans around the world) in celebration of a great 4sqDay! As I mentioned right before the 4sqDay holiday, I had a few goals planned for that day. Of course, I was planning [...]
by Dwayne Kilbourne on April 14, 2012
ufferWow! We are counting down the hours until it is Foursquare Day 2012, and communities around the world are all excited to enjoy another great celebration. Many communities, small and large, have planned events and worked with local businesses to offer foursquare fans/users a lot of great specials. In addition, many communities (like my community [...]
by Dwayne Kilbourne on March 21, 2012
ufferOver the years, Twitter has grown to become quite a popular social media network. Its short, text message-like communication mode has struck a great chord with people inside and outside of the technology world. In many ways, tweeting has become second nature to most of those with a smartphone. But, some want to use Twitter [...]
by Dwayne Kilbourne on March 17, 2012
ufferAs you probably have realized by now, Facebook is the top social media network out there today, and it does not appear that Facebook will be losing that designation anytime soon. So, whether you like Facebook or not, chances are that it will be around for quite some time. As such, it is important to [...]
by Dwayne Kilbourne on March 7, 2012
ufferAs we all know, iTunes is the industry-leader when it comes to music library software. For the most part, it does a nice job of organizing your music by allowing you to add new tracks, create playlists, get music recommendations, and much more. While I am thankful for this software and its close integration with [...]
by Dwayne Kilbourne on March 4, 2012
ufferIn this ever-advancing and maturing age of [mobile] technology, more and more people are checking in whenever and wherever they travel. Whether it is just up the street to their neighborhood gas station or it is at an amusement park while on a much-anticipated vacation, more and more people are pausing to pull out their [...]
by Dwayne Kilbourne on February 29, 2012
ufferWhen it comes to blogs, I enjoy a good read just as much as I enjoy posting my own opinions and insight about various [business and social media] topics. Along the way, I have found some pretty impressive blogs that always seem to provide some creative, cutting-edge, and enlightening information. While it would take a [...]
by Dwayne Kilbourne on February 25, 2012
ufferRecently, I was out and about shooting a training video on behalf of one of my clients [Max Muscle of Cobb]. Afterwards, I opened up the foursquare app on my Android smartphone, and, to my delight, I discovered that the Smoothie King that was two doors down from the gym that I was at had [...]
by Dwayne Kilbourne on January 28, 2012
ufferWith more and more people realizing the awesome powers and coolness of foursquare, more and more venues are being added, and more check-ins are being made! This is awesome, but, as a long-time foursquare user and fanatic, I ask that you pause a second or two before creating a nondescriptive venue; it just causes me [...]
by Dwayne Kilbourne on January 21, 2012
ufferYouTube is the number two search engine, with a user base that is ever-growing and increasingly interactive! Additionally, YouTube has a fresh, new look that many find extra appealing! I love, for example, using YouTube to show more of my personality and hobbies; as such, I tend to upload a good amount of fitness-related videos [...]
by Dwayne Kilbourne on January 14, 2012
ufferEmpire Avenue continues to be the network that I like the most when it comes to understanding my placement and worth online. It helps me to better understand which of my social media profiles is doing very well and which might need a little more attention and time on my behalf. As I have mentioned [...]
by Dwayne Kilbourne on January 11, 2012
ufferOkay, so you pull out of a venue and forgot to check-in. Or maybe you phone died while at the mall, so you put it back on the charger when you get in the car, open foursquare on your smartphone, and check-in to the two venues that you were just at. Well, I am not [...]
by Dwayne Kilbourne on January 7, 2012
ufferNow that 2012 has officially arrived, some of you might be working to open up a new business venture. If you are, you are probably looking into your marketing strategies as well as realizing that you need a website and a presence on social media. Knowing and realizing that ahead of time is really a [...]
by Dwayne Kilbourne on January 3, 2012
ufferAs 2011 comes to a rapid conclusion, I reflect back on what I have achieved within each aspect of my life. While I find that I had some great success this year, it is time for me to renew my focus on the upcoming year. As always, I have very ambitious goals, and I look [...]
by Dwayne Kilbourne on December 28, 2011
ufferSo, you recently realized the great powers and opportunities that foursquare possesses; that’s great! You’ve taken the time to claim your venue(s) and start listening to, engaging with, and offering specials to your customers – awesome! Now what? Well, it is time to look at the small details a little further and a little bit [...]
by Dwayne Kilbourne on December 20, 2011
ufferDear Santa, I write to you in hopes for another great Christmas. In years past, I have truly been blessed with so many intangible gifts. As we approach this Christmas, I have a few items, tangible and intangible, that I would love to receive. Overall, I am confident that I have been a good boy [...]
by Dwayne Kilbourne on December 9, 2011
ufferOkay, so I am a perfectionist of sorts who really strives to use the correct phrases and words whenever possible. With that said, my body cringes when others consistently show a lack of basic language, grammar, and communication fundamentals. Now, jump into this technology-filled world and look around. People are on Twitter and Facebook using [...]
by guestblogger on November 30, 2011
ufferEveryone is raving about one of the latest social networks Pinterest. So what is it, and why is it all of a sudden so popular? Pinterest is a virtual pinboard where you can organize pictures, ideas, and other things you find online into different boards. A lot of brides have been using Pinterest to organize their [...]
by Dwayne Kilbourne on November 20, 2011
ufferI love using Twitter to connect with and engage bloggers, business and technology professionals, friends, family members, local businesses, and everybody else in-between. Since signing up on Twitter, I have found more and more people and brands to follow; along the way, I found that I wanted to better organize those profiles I was following, [...]
by Dwayne Kilbourne on November 16, 2011
ufferAs most of you know, I am deeply passionate about foursquare. I enjoy using the social media network, I enjoy telling others (both personal and businesses) about the power and coolness of foursquare, and I enjoy checking in once in a little while… okay, I check-in a lot! I have set up and coached many [...]
by Dwayne Kilbourne on November 10, 2011
ufferAs a big user of technology and (specifically) social media, I love to share the content that I come across each day. As with anything you might run into, I come across a vast array of different content and shareability winners and losers! Basically, there are times when I find some great content that is [...]
by Dwayne Kilbourne on November 7, 2011
ufferAfter roaming the social media networks and web as a whole over the course of the past five to ten years, I have noticed many failed attempts by brands and personas at engaging their audience using the technology and social media tools available. Many just have set up a profile on the “in” network at [...]
by Dwayne Kilbourne on November 5, 2011
ufferAs I mentioned in my most recent blog post, I like Triberr as a Twitter Tool. It allows me to build a tribe of inspiring, like-minded individuals in an effort to expand my network, increase my blog’s exposure, and help others expand their audience! For so many, it is a win-win tool. However, for those [...]
by Dwayne Kilbourne on November 2, 2011
ufferTwitter is a great social network that enables us to connect to lots of people all around the world; it provides us all with an array of uses. For example, some will use Twitter to share their blog posts and other interesting web links. Other people love to share great photos via Twitter. Yet, some [...]
by Dwayne Kilbourne on November 1, 2011
ufferTim Tebow is a well-known, highly-popular second-year NFL quarterback for the Denver Broncos. Before that, he was the star quarterback for the talented Florida Gators NCAA football team. After being drafted into the NFL and spending much of the year getting accustom to the NFL demands, the Broncos were in a tough spot. With the [...]
by guestblogger on October 19, 2011
ufferWhy would you be thinking about using HootSuite in the first place? Perhaps, you are just getting into social media management, or maybe you have a business account and a personal account to run on Twitter. Are you on Facebook or LinkedIn? Did you know you can also integrate other social media platforms into HootSuite? [...]
by Dwayne Kilbourne on October 12, 2011
ufferThe foursquare lists feature is one new and great example of how foursquare is allowing you and your brands to share experiences with your friends and followers as well as with the rest of the millions of foursquare users out there. Lists can be short or they can be long; I am unaware of a [...]
by Dwayne Kilbourne on October 7, 2011
ufferIf you are a venue manager of a claimed venue on foursquare and are responsible for engaging with customers who check-in at your venue, I recommend that you give VenueMachine a look. VenueMachine is a third-party app that came about as a result of the recent worldwide foursquare hackathon! In essence, it helps alert the [...]
by Dwayne Kilbourne on October 5, 2011
ufferYesterday, Apple announced that it was going to be releasing an updated version of the iPhone in the United States within the coming weeks, but the update comes in the form of an iPhone 4S and not an iPhone 5. For many, it appears that the naming convention alone is a severe disappointment, yet I [...]
by guestblogger on October 3, 2011
ufferHave you taken the time to optimize your social networking profiles for search? Keywords are not only an essential element of your website. Your profiles on sites like Facebook and Twitter should include keywords that describe your business and industry, so your prospects can find YOU online, instead of your competitors. Businesses can essentially “own [...]
by Dwayne Kilbourne on September 19, 2011
ufferAfter first hearing about this from AllFacebook.com last week, I immediately looked at some of the new Facebook Pages I was working on for personal use and for clients, and I decided to see if I was able to create a vanity URL for any of them that had fewer than 25 likes. To my [...]
by Dwayne Kilbourne on September 8, 2011
ufferJust like most of you, I have the Facebook app on my smartphone devices, and I am logged into my personal profile most of the time. However, many of my friends and colleagues with whom I connect with on Facebook sometimes get confused when I am online, offline, or merely happen to be logged in [...]
by Dwayne Kilbourne on August 22, 2011
ufferAs I have previously noted, I am taking a liking to Empire Avenue! This social media stock market of sorts seems to do a solid job of looking at your network value/worth and making it into a game that is enjoyable for many to engage in. Basically, for those who are not yet signed up [...]
by Dwayne Kilbourne on August 8, 2011
ufferI’ve been on Twitter for quite some time now, but I was a little slow to join a few “Twitter / Tweet Chats.” In some cases, it was just a matter of me not knowing about them, and, in other cases, it was more a matter of me not being available at the time a [...]
by Dwayne Kilbourne on August 4, 2011
ufferToday is my 30th birthday, and I have spent the last week making a list of things I want from my social media networks. Along the way, I have listed some of my top wishes for foursquare, Twitter, and Empire Avenue. Of course, I am sure that I have forgotten a few things as well, [...]
by Dwayne Kilbourne on August 2, 2011
ufferIf you haven’t heard, I am turning 30 years old on August 4, 2011. I am quite excited. Over the past week, I have taken a few minutes to reflect on what I really want from social media networks. Thus far, I have outlined a few key things I’d like from foursquare and Twitter. Now, [...]
by Dwayne Kilbourne on July 28, 2011
ufferAs I mentioned in my last blog post, I turn 30 years old on August 4. People have been asking me what I really wanted for my birthday; sure there are a few tangible things I would love to have (ie new laptop, workout gear, trip to Cedar Point, etc.), but I really began thinking [...]
by Dwayne Kilbourne on July 26, 2011
ufferWithin the next eight days (Aug 4), I will be turning over into another decade as I migrate from my 20s to my 30s. I welcome this new chapter in my life as if it was just any other ordinary milestone; I continue to push towards achieving my many goals and dreams. In addition, I [...]
by Dwayne Kilbourne on July 22, 2011
ufferIt was raining and it was pouring, and the power went out on two occasions, but that did not stop an evening of fun, learning, interaction, and social media IP (in person) networking. The great folks at The Cotton Mill Deli stayed open later just for the event, and I truly appreciated that; plus, they [...]
by Dwayne Kilbourne on July 17, 2011
ufferIn my area, I have three main grocery stores – Publix, Kroger, and WalMart, and each of them (in many of their locations) offers the option of using a self-checkout lane, an option that I like to have as a consumer in a hurry. However, this past week has brought news about the debate over [...]
by Dwayne Kilbourne on June 22, 2011
ufferIt was brought to my attention earlier today that version 3.2 of the foursquare app (currently only for iPhone) has removed the standalone shouting feature. Certainly, foursquare users can still check-in to a venue and add a shout, but shouting without first checking into a venue seems to be a feature foursquare is moving away [...]
by Dwayne Kilbourne on June 22, 2011
ufferOkay… first, I must start off by saying that I tend to have a few pet peeves and am probably a tad bit OCD! With that understanding out there, I wanted to take a moment to reflect on communication. As we all probably have realized by now, true communication is a two-way street. It is [...]
by Dwayne Kilbourne on June 7, 2011
ufferEach and every week, Ching-Yu and Eric Leist co-host the AboutFoursquare Podcast. Each podcast takes a look back at the previous week’s technology news about foursquare and its related apps. They take a look back at the badges that have come out during the past seven days, and they bring on a few guests to [...]
by Dwayne Kilbourne on June 6, 2011
ufferJump into the time machine and head back one decade or so before technology really got advanced and exciting; if a person had a question, concern, or comment for a business, they called them. If they were unable to reach the company right then and there, they were allowed to leave a message on the [...]
by Dwayne Kilbourne on May 25, 2011
ufferDuring this past month or two, I have tried a new social media network / tool that allows me to better understand my engagement on my various (major) social media profiles. Sure, I check my Klout and PeerIndex scores, but Empire Avenue is taking it to another level. I am able to interact with those [...]
by Dwayne Kilbourne on May 23, 2011
ufferAs AboutFourquare reported last week, foursquare announced it is promoting more loyal users to superuser status. Since their last mass promotions to SU status, foursquare has gained millions and millions of new users, gained more brands and small business venue claimers, and boosted its own staff numbers, so it is only right that foursquare helps [...]
by Dwayne Kilbourne on May 18, 2011
ufferI had the opportunity to participate in the Search Engine Optimization (SEO) Site Clinic Webinar that featured the likes of Chris Pearson (Creator of Thesis Theme), Derek Halpern (Founder of Social Triggers), and Rae Hoffman-Dolan (highly regarded Internet Marketing and SEO Consultant and principal at Sugarrae SEO Consulting). While I had a basic understanding of [...]
by Dwayne Kilbourne on May 12, 2011
ufferJust a few days ago, it was my great pleasure to join Ed Peterson as a keynote speaker on the topic of location-based services (LBS). Mr. Peterson did a phenomenal job kicking things off about the topic in general and, furthermore, about the Google Places game! We all know that Google has a strong foothold [...]
by Dwayne Kilbourne on May 11, 2011
ufferAs a social media network that has a team of highly-driven and creatively-gifted people working on it with each passing hour, foursquare is certainly the leader in the location-based services industry. It knows, however, that it will need to continue to innovate, make improvements, and take risks in the near future to build an even [...]
by Dwayne Kilbourne on May 8, 2011
ufferEver want to build an empire? Well, I am doing just that using a new and exciting social media network valuation site called Empire Avenue. Have you heard of Klout or PeerIndex? Well, this is a similar type of network valuation tool coming from a different approach and consider this site the third metric tool [...]
by Dwayne Kilbourne on May 3, 2011
ufferLike most things in life, there is always room for improvement in the world of social media. As a heavy user of social media networks and tools, I find myself wishing certain features could be added in to the next update for a network or for a cool social media tool to be created that [...]
by Dwayne Kilbourne on April 28, 2011
ufferFor those who might not have heard, Research In Motion (RIM) announced that they acquired Tungle, a social calendar application that allows users to streamline and sync all of their calendars (i.e. Google, Outlook, Windows Live, and Yahoo) while helping to streamline the process of scheduling meetings with others, yesterday! This news caught me a [...]
by Dwayne Kilbourne on April 18, 2011
ufferBefore I begin to rant and get lost in my passion for social media, I hope that everybody had a safe and Happy Foursquare Day weekend! I know that we certainly did in Atlanta! With that being said, I must admit that I am beginning to use the commenting functionality within foursquare more and more [...]
by Dwayne Kilbourne on April 13, 2011
ufferI have to admit that I am not the top expert on Klout, but I do check my standing on the site from time to time. Each time, however, I feel like I walk away missing something. What Klout represents is a great thing for most within the social media world, but, like many newer [...]
by Dwayne Kilbourne on April 12, 2011
ufferNobody likes a big bully… well, at least most people do not! Recently, I blogged about how it is okay to lose your mayorships from time to time. As an expert over-thinker and huge advocate of social media (and, in particular, foursquare), I now find myself pondering why I have not been ousted from a [...]
by Dwayne Kilbourne on April 11, 2011
uffer This upcoming Saturday is the second annual Foursquare Day, and foursquare fanatics from around the world will be checking in places and meeting up with others to celebrate this awesome social media holiday! As with many other holidays, some take the day off from work while many simply go a bit crazy or overboard! [...]
by Dwayne Kilbourne on March 31, 2011
ufferIn the past, I have mentioned how Twitter really needs to take a page out of Facebook’s strategy book and not set a cap on the total number of lists a Twitter user can generate – currently, Twitter still has it limited to 20 lists per account. Now, it is time to switch shoes because [...]
by Dwayne Kilbourne on March 24, 2011
ufferFor those of you who do not know, I happen to really enjoy using foursquare; I check-in every day and share my travels with my friends and followers! I have over 7,600 check-ins and many mayorships. While I strive to keep checking in, to keep helping others learn about and sign up for foursquare, to [...]
by Dwayne Kilbourne on March 23, 2011
ufferFor the individual, responsibilities include following the law, eating right, giving back to the community, take care of their family members, and many more. Corporations, however, are not immune to obligations or responsibilities. Instead, corporations, like individuals, have responsibilities that they must be held accountable to. But, there is this little thing called change that [...]
by Dwayne Kilbourne on March 11, 2011
ufferThe superuser (SU) nation is a great one, and I am proud to be a member of it, but, from time to time, I experience or observe a few things that get me thinking. As foursquare continues to grow in popularity, and the features continue to advance, the SUs are called upon to help keep [...]
by Dwayne Kilbourne on February 21, 2011
ufferSo, you’ve heard about this tiny little company with a few social users called foursquare, huh? Well, have you given the location-based service a shot? I have, and I must say that it is part of my daily social media experience. Also, I would encourage those of you who have not given it a honest [...]
by Dwayne Kilbourne on February 11, 2011
ufferWith all of the new updates that come out every month or two for today’s Facebook users, business and brand users have been crying for some much needed attention too. These fan pages (now commonly referred to as simply “Pages”), by most people’s perspective, have been overlooked and lacking some new features. Many were hoping [...]
by Dwayne Kilbourne on February 9, 2011
ufferThe consumer electronics world continues to evolve, and tablets are continuing to catch fire as more and more consumers and business end users are buying the next big thing. As a buyer, I have so many options within reach, and those options continue to multiply. I will admit that I am big fan of the [...]
by Dwayne Kilbourne on January 25, 2011
ufferFoursquare, today’s leading and innovative geolocation social network, continues to grow at a record pace. According to recent figures, Foursquare has eclipsed the 6 million user mark with close to 400 million checkins by its users thus far! With the continued growth comes a lot of upkeep; however, while the company itself continues to hire [...]
by Dwayne Kilbourne on January 13, 2011
ufferOkay, we all need to have a limit set here or there, but I really find that Twitter is not being smart about this one. Twitter notes that the lists are limited to 20 with each list limited to 500 accounts. Not to compare apples to oranges, but you do not see Facebook limiting the [...]
by Dwayne Kilbourne on December 23, 2010
ufferSo, it is Christmas time, and I sit here wondering what technology intangibles I wish I had this year, and I came up with a perfect request for Santa, but it is a big request, so I will keep my fingers crossed. We all know about Facebook, and most of us use it quite frequently. [...]
by Dwayne Kilbourne on July 29, 2010
ufferI have to admit that I really enjoy using the industry-leading geolocation social service, Foursquare. It gives me a lot of options that I really think adds value to the user experience. Furthermore, it provides opportunities to businesses to better engage their customer base and potentially reach new customers along the way. While all this [...]
by Dwayne Kilbourne on March 13, 2010
ufferIn an ever-growing world of technology, we find ourselves at new crossroads never seen before. In recent years, for example, we all have seen exponential growth in the popularity of social media sites like Facebook, Twitter, MySpace, and LinkedIn! As this popularity continued to rise, more and more people entered the world of social media, [...]
by Dwayne Kilbourne on February 22, 2010
ufferThere are skeptics out there who are not willing to take a risk and engage in the world of social media. Some are afraid of change while others simply do not feel that they know enough about it. Then, there are some that know that their competition hasn’t engaged the customers through social media means. [...]
by Dwayne Kilbourne on February 6, 2010
ufferFor decades, more and more people have surrounded televisions around the nation and even the world to watch the Super Bowl. In its 44th annual installment on Sunday, more and more companies are looking at ways to do one of two things. One: those shelling out nearly three million dollars per 30-second advertising spot are [...]
by Dwayne Kilbourne on January 18, 2010
ufferAs a superuser on the newly-popular location-focused social media Foursquare, I am finding myself running into new questions of protocol. Here are three that I find myself struggling with the most thus far: What do you do when you go to several businesses located at the same address? I find myself curious how to check-in [...]
by Dwayne Kilbourne on January 10, 2010
ufferMany companies within the world of technology find difficulty remaining current and relevant as the natural industry changes take place. Within the Internet industry specifically, there has been a transformation from the beginning of the infant and simple World Wide Web (Web 1.0) to the mature Web 2.0 and beyond of today. Actually, we are [...]
by Dwayne Kilbourne on January 5, 2010
ufferIt is December 3, 2009, and I am checking to see if my blog claim on Technorati has been reviewed and approved. I go online and noticed that indeed it appears that the company is simply running a little behind. So, I patiently wait. I figured that it would take another day or two to [...]
by Dwayne Kilbourne on December 29, 2009
ufferAs some of you may have noticed, I enjoy reading, especially the great business and technology books of yesterday and today. Consequently, I frequent Barnes & Noble (BN) and even Borders as much as my schedule permits. A while back, I was introduced to this great Godiva hot chocolate – did I mention that I [...]
by Dwayne Kilbourne on December 21, 2009
ufferI wander around on Twitter and find myself excited to see great linked content, especially in the marketing and social media arenas. However, sometimes there are errors of situations that could be improved. Sometimes, the original tweets can be almost as long as the 140 character limit allowed, so that means that you have little [...]
by Dwayne Kilbourne on December 12, 2009
ufferTechnology is changing more and more in this fast-paced business and consumer world. Businesses are scrambling to keep up with these changes. The traditional means of conducting business is no longer acceptable or viable. Take the communication channels of yesterday versus those of today. Traditional: We do not send postal mail like we used to. [...]
by Dwayne Kilbourne on December 3, 2009
ufferI am all about the advancement of technology, and, with a lack of great BlackBerry devices and the iPhone available on the Sprint network in the early summer of 2009, I anxiously awaited and purchased the Palm Pre! It is a great device, but there are some features that simply are not there – some [...]
by Dwayne Kilbourne on November 19, 2009
ufferTechnology enables us all to search on nearly every topic that we can think of, and it enables us to find information at the touch of the mouse. With the continued advancement of technology and movement into a well-established Web 2.0 where social media is growing a force that must be acknowledged, companies and brands [...]