social media

Twitter Tweaks List Limitations [For The Better]

by Dwayne Kilbourne on June 2, 2013

Talk about a sigh of relief. For quite some time now, I have been pleading for Twitter to reassess its [terrible] list limitations. In the past, they only allowed a Twitter profile to have 20 lists, and each list was allowed to only have 500 people listed on it. If you recall in previous blog […]

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Google RollIt Integrates Desktop, Mobile Experience

by Dwayne Kilbourne on May 28, 2013

Earlier today, Google unveiled an interesting technology that should reduce office productivity and output by just a bit over the coming weeks. Many of us have played a little Skeeball back in our day, but now Google has found an interactive way to modernize this experience; they call the project Google RollIt! Basically, Google is […]


YouTube To Offer Paid Subscription Channels

by Dwayne Kilbourne on May 7, 2013

As the world of technology and social media evolves, it appears that 2013 will be the year that YouTube adds paid content to its lineup. For as little as $1.99 per month, users will be able to subscribe to select channels. This will provide new opportunities to both the users and content creators. If this […]


4sqDay Nears; Celebrate, Explore

by Dwayne Kilbourne on March 26, 2013

Another great year has flown by, and we are nearing April once again. We all know what that means – 4sqDay! Foursquare users and fanatics alike will gather, celebrate, check-in, and explore their local areas. The great thing about 4sqDay is that it has always been community driven – started by the overwhelming enthusiastic foursquare […]


Most will not associate technology leaders and innovators who have succeeded as being true artists. Often, Bill Gates does not get his fair dues, and most will only place Steve Jobs in the category of master artist / technologist. Concurrently, the task of turning technology into a masterpiece whereby the technology becomes second-nature and the […]


Building Audience, Influence on foursquare

by Dwayne Kilbourne on March 9, 2013

When many people online think of building influence, Klout comes to mind. What is my Klout score? What is your score? Does my higher score truly mean that I am more influential than you? Certainly, what is considered influential can be debated, and the importance of Klout can be argued! Still, some wonder how one […]


Mobilizing Businesses on foursquare

by Dwayne Kilbourne on February 9, 2013

Finally! For those of you who do not know, foursquare has a separate app for foursquare brands who have claimed venues on the network. This is a great step forward for foursquare as it gives businesses on its platform more convenient and robust features and functionality, especially on the go! What Can The App Do […]


12 Days of Christmas… My Foursquare Gave To Me…

by Dwayne Kilbourne on December 21, 2012

Merry Christmas, everybody! Sure, I have a list of things that I want to get for Christmas, but let’s examine what the important stuff I want Santa Dens and the elves over at foursquare to give to me this year! On the twelfth day of Christmas, my foursquare gave to me… 12 Technology Advancements Some […]


3 Ways To Hide Foursquare Check-ins When Buying Gifts For People

by Dwayne Kilbourne on November 27, 2012

You are probably thinking that this is an odd topic, right? I mean; why would you want to hide check-ins from friends and family if they are on your foursquare friend list? If you did not want them to see where you go and check-in at, you wouldn’t have taken the time to accept them as a […]


Stop Using The “IRL” Acronym Already

by Dwayne Kilbourne on November 21, 2012

Let’s set the record straight! If you’ve only met me and communicated with me through online channels, it wasn’t fake [it was real life]! So, let’s be realistic and use the appropriate term or acronym. What I do online and offline is real, and I can’t imagine anything is different in your case. Sometimes, it […]


2 Features Missing From Initial Instagram Profiles

by Dwayne Kilbourne on November 19, 2012

I’m glad that Facebook has unveiled profiles for Instagram users. I find myself sitting on Facebook using the desktop computer at home when a friend or two will share a picture or two on Instagram. When I click on it, I’ve been able to log into Instagram and comment on that individual photo, but I’d […]

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Foursquare Helps Me Figure Out Purchase Date

by Dwayne Kilbourne on November 14, 2012

Have you forgotten when you bought a certain item? Can you recall the last time you hung out with a certain friend or which restaurant you ate at on a recent trip? Our lives are pretty busy, and we are being pulled in all kinds of directions. Along the way, we might forget a certain […]


Use foursquare and Google To Help You Vote

by Dwayne Kilbourne on November 4, 2012

Election Day is merely two days away here in the United States, and many people who would like to vote simply do not know where their polling location is. Maybe, they cannot find their Voter’s Registration card that identifies their polling location. Those can get misplaced quite easily. So, what do you do if you […]


Friend Your Boss, Others on Facebook Without Fear

by Dwayne Kilbourne on October 28, 2012

Lately, people have been asking me what I think about friending your boss and/or co-workers on Facebook. Personally, I do not have a problem with friending [almost] anybody on any social media platform. Sure, I like some privacy where appropriate, but I still have control over what I post and do not post online, so […]


What If Facebook Disappeared Tomorrow…

by Dwayne Kilbourne on August 22, 2012

… Would you be ready? Would you be prepared? Or have you sunk every aspect of your online life into that one basket? While Facebook’s stock is struggling after investors found out that more than 83 million Facebook profiles are either fake profiles or are duplicates, it is unlikely that Facebook would fold up shop […]


3 Ways To Balance Your Tweets

by Dwayne Kilbourne on August 15, 2012

Often, I am asked about how to be successful using Twitter. For many, they want to conduct business and get leads through Twitter, and some of those people, clients, or organizations have yet to begin to build their presence on there. As with anything, magic does not happen overnight. For most, it takes an investment […]


Acknowledge and Connect: Expanding the Online Relationship

by Dwayne Kilbourne on August 5, 2012

So, you’ve written something awesome on your blog or made a cool post on your favorite social media site; you are beginning to get responses and feedback from a variety of people! Now what? Getting an increase in traffic to your content is awesome, but you should not just stop there. If you were to stop there […]


3 Monster Myths About Foursquare

by Dwayne Kilbourne on June 18, 2012

While foursquare is now a three-year-old, mature, ever-growing technology startup company that has amassed well over 20 million users. Sure, it does not currently have the user base that Facebook, Twitter, or LinkedIn does, but it is a global company with very enthusiastic users. In fact, over 750,000 businesses are actively using the platform to […]


Don’t Get Caught Up In The Numbers

by Dwayne Kilbourne on June 12, 2012

Social media this and ROI that… In many cases, the self-driven stress to gain more followers, additional page likes, and a higher Klout score is unnecessary and a severe misappropriation of time, money, and effort. In this highly-competitive business world that we operate in, there is always going to be that drive to outperform the […]


The End of Unlimited Data Plans?

by Dwayne Kilbourne on May 21, 2012

When I was a young boy growing into my teenage years, I would often vacation at my grandmother’s in Southern Illinois. She lived in a very small town, one that probably was a bit behind the times. You see, the water company within the city charged a flat rate each month, so the great friends […]


Empire Avenue Endorsements vs Klout +Ks

by Dwayne Kilbourne on May 2, 2012

When you talk about the world of measuring online network strength or online influence, there seems to be two favorites leading the pack, Empire Avenue (network strength) and Klout (influence). Some will bunch the two together into one category [of measuring influence], but they actually have two slightly differing paths and approaches. What are Endorsements? […]


What Is Your Price?

by Dwayne Kilbourne on April 30, 2012

Each and every one of us has a vice or two, and most of us enjoy many great freedoms as well. In some cases, the price of those vices and freedoms are nominal while others are extremely priceless. Now, imagine that somebody was willing to pay you to endorse something like Coca-Cola or Mountain Dew. […]

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Bottlenose: A New Way To View Twitter

by Dwayne Kilbourne on April 28, 2012

Recently, I earned a Klout Perk that gave me an early look at the beta version of a new Twitter app called Bottlenose. While I have yet to fully explore all of its features, I have found the new third-party app to be quite interesting and useful. Essentially, Bottlenose gives you a different type of […]

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Fell Short of 4sqDay Tip Goal

by Dwayne Kilbourne on April 24, 2012

Foursquare Day 2012 has come and gone, and it was great to gather with fellow foursquare users in my community (and virtually with fans around the world) in celebration of a great 4sqDay! As I mentioned right before the 4sqDay holiday, I had a few goals planned for that day. Of course, I was planning […]


How Are You Celebrating 4sqDay 2012?

by Dwayne Kilbourne on April 14, 2012

Wow! We are counting down the hours until it is Foursquare Day 2012, and communities around the world are all excited to enjoy another great celebration. Many communities, small and large, have planned events and worked with local businesses to offer foursquare fans/users a lot of great specials. In addition, many communities (like my community […]


5 Quick Twitter Tips

by Dwayne Kilbourne on March 21, 2012

Over the years, Twitter has grown to become quite a popular social media network. Its short, text message-like communication mode has struck a great chord with people inside and outside of the technology world. In many ways, tweeting has become second nature to most of those with a smartphone. But, some want to use Twitter […]

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5 More Facebook Tips

by Dwayne Kilbourne on March 17, 2012

As you probably have realized by now, Facebook is the top social media network out there today, and it does not appear that Facebook will be losing that designation anytime soon. So, whether you like Facebook or not, chances are that it will be around for quite some time. As such, it is important to […]

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What Constitutes a Check-in?

by Dwayne Kilbourne on March 4, 2012

In this ever-advancing and maturing age of [mobile] technology, more and more people are checking in whenever and wherever they travel. Whether it is just up the street to their neighborhood gas station or it is at an amusement park while on a much-anticipated vacation, more and more people are pausing to pull out their […]


5 Social Media Blogs I Recommend

by Dwayne Kilbourne on February 29, 2012

When it comes to blogs, I enjoy a good read just as much as I enjoy posting my own opinions and insight about various [business and social media] topics. Along the way, I have found some pretty impressive blogs that always seem to provide some creative, cutting-edge, and enlightening information. While it would take a […]

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Smoothie King Fails to Communicate

by Dwayne Kilbourne on February 25, 2012

Recently, I was out and about shooting a training video on behalf of one of my clients [Max Muscle of Cobb]. Afterwards, I opened up the foursquare app  on my Android smartphone, and, to my delight, I discovered that the Smoothie King that was two doors down from the gym that I was at had […]


With more and more people realizing the awesome powers and coolness of foursquare, more and more venues are being added, and more check-ins are being made! This is awesome, but, as a long-time foursquare user and fanatic, I ask that you pause a second or two before creating a nondescriptive venue; it just causes me […]

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Yo, YouTube! 3 Must Add User-Friendly Features

by Dwayne Kilbourne on January 21, 2012

YouTube is the number two search engine, with a user base that is ever-growing and increasingly interactive! Additionally, YouTube has a fresh, new look that many find extra appealing! I love, for example, using YouTube to show more of my personality and hobbies; as such, I tend to upload a good amount of fitness-related videos […]


Marketing Through Missions on Empire Avenue

by Dwayne Kilbourne on January 14, 2012

Empire Avenue continues to be the network that I like the most when it comes to understanding my placement and worth online. It helps me to better understand which of my social media profiles is doing very well and which might need a little more attention and time on my behalf. As I have mentioned […]


Social Media Pet Peeve – Drive-by Venue Mayors

by Dwayne Kilbourne on January 11, 2012

Okay, so you pull out of a venue and forgot to check-in. Or maybe you phone died while at the mall, so you put it back on the charger when you get in the car, open foursquare on your smartphone, and check-in to the two venues that you were just at. Well, I am not […]

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Reserve Your Domains and Usernames ASAP

by Dwayne Kilbourne on January 7, 2012

Now that 2012 has officially arrived, some of you might be working to open up a new business venture. If you are, you are probably looking into your marketing strategies as well as realizing that you need a website and a presence on social media. Knowing and realizing that ahead of time is really a […]


Resolutions 2012 – Review, Revamp, Revitalize

by Dwayne Kilbourne on January 3, 2012

As 2011 comes to a rapid conclusion, I reflect back on what I have achieved within each aspect of my life. While I find that I had some great success this year, it is time for me to renew my focus on the upcoming year. As always, I have very ambitious goals, and I look […]

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Foursquare – Winning Within The Details

by Dwayne Kilbourne on December 28, 2011

So, you recently realized the great powers and opportunities that foursquare possesses; that’s great! You’ve taken the time to claim your venue(s) and start listening to, engaging with, and offering specials to your customers – awesome! Now what? Well, it is time to look at the small details a little further and a little bit […]


Dear Social Santa – Christmas Wishes

by Dwayne Kilbourne on December 20, 2011

Dear Santa, I write to you in hopes for another great Christmas. In years past, I have truly been blessed with so many intangible gifts. As we approach this Christmas, I have a few items, tangible and intangible, that I would love to receive. Overall, I am confident that I have been a good boy […]


Social Media Pet Peeve – Loose Usage of IRL Term

by Dwayne Kilbourne on December 9, 2011

Okay, so I am a perfectionist of sorts who really strives to use the correct phrases and words whenever possible. With that said, my body cringes when others consistently show a lack of basic language, grammar, and communication fundamentals. Now, jump into this technology-filled world and look around. People are on Twitter and Facebook using […]


The Newest Rave – Pinterest (by Lauren K Gray)

by guestblogger on November 30, 2011

Everyone is raving about one of the latest social networks Pinterest. So what is it, and why is it all of a sudden so popular? Pinterest is a virtual pinboard where you can organize pictures, ideas, and other things you find online into different boards. A lot of brides have been using Pinterest to organize their […]


Social Media Pet Peeve – Twitter List Caps

by Dwayne Kilbourne on November 20, 2011

I love using Twitter to connect with and engage bloggers, business and technology professionals, friends, family members, local businesses, and everybody else in-between. Since signing up on Twitter, I have found more and more people and brands to follow; along the way, I found that I wanted to better organize those profiles I was following, […]

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Foursquare Badge Bummer

by Dwayne Kilbourne on November 16, 2011

As most of you know, I am deeply passionate about foursquare. I enjoy using the social media network, I enjoy telling others (both personal and businesses) about the power and coolness of foursquare, and I enjoy checking in once in a little while… okay, I check-in a lot! I have set up and coached many […]


Social Media Pet Peeve – Not Optimizing Tweet Button

by Dwayne Kilbourne on November 10, 2011

As a big user of technology and (specifically) social media, I love to share the content that I come across each day. As with anything you might run into, I come across a vast array of different content and shareability winners and losers! Basically, there are times when I find some great content that is […]


Social Media Superstar – Kina Grannis

by Dwayne Kilbourne on November 7, 2011

After roaming the social media networks and web as a whole over the course of the past five to ten years, I have noticed many failed attempts by brands and personas at engaging their audience using the technology and social media tools available. Many just have set up a profile on the “in” network at […]


Triberr Time – Let’s Help Our Tribemates, Devs

by Dwayne Kilbourne on November 5, 2011

As I mentioned in my most recent blog post, I like Triberr as a Twitter Tool. It allows me to build a tribe of inspiring, like-minded individuals in an effort to expand my network, increase my blog’s exposure, and help others expand their audience! For so many, it is a win-win tool. However, for those […]


First 5 Twitter Tools I Recommend

by Dwayne Kilbourne on November 2, 2011

Twitter is a great social network that enables us to connect to lots of people all around the world; it provides us all with an array of uses. For example, some will use Twitter to share their blog posts and other interesting web links. Other people love to share great photos via Twitter. Yet, some […]


5 Great Reasons To Use HootSuite (by Olivia Millwood)

by guestblogger on October 19, 2011

Why would you be thinking about using HootSuite in the first place? Perhaps, you are just getting into social media management, or maybe you have a business account and a personal account to run on Twitter. Are you on Facebook or LinkedIn? Did you know you can also integrate other social media platforms into HootSuite? […]


5 Great Ways to Use Foursquare Lists

by Dwayne Kilbourne on October 12, 2011

The foursquare lists feature is one new and great example of how foursquare is allowing you and your brands to share experiences with your friends and followers as well as with the rest of the millions of foursquare users out there. Lists can be short or they can be long; I am unaware of a […]


Foursquare CRM Automation Using VenueMachine

by Dwayne Kilbourne on October 7, 2011

If you are a venue manager of a claimed venue on foursquare and are responsible for engaging with customers who check-in at your venue, I recommend that you give VenueMachine a look. VenueMachine is a third-party app that came about as a result of the recent worldwide foursquare hackathon! In essence, it helps alert the […]


How to Optimize Your Social Profiles (by Gloria Rand)

by guestblogger on October 3, 2011

Have you taken the time to optimize your social networking profiles for search? Keywords are not only an essential element of your website. Your profiles on sites like Facebook and Twitter should include keywords that describe your business and industry, so your prospects can find YOU online, instead of your competitors. Businesses can essentially “own […]


After first hearing about this from last week, I immediately looked at some of the new Facebook Pages I was working on for personal use and for clients, and I decided to see if I was able to create a vanity URL for any of them that had fewer than 25 likes. To my […]


Facebook Mobile Mix-Up

by Dwayne Kilbourne on September 8, 2011

Just like most of you, I have the Facebook app on my smartphone devices, and I am logged into my personal profile most of the time. However, many of my friends and colleagues with whom I connect with on Facebook sometimes get confused when I am online, offline, or merely happen to be logged in […]


Why Empire Avenue?

by Dwayne Kilbourne on August 22, 2011

As I have previously noted, I am taking a liking to Empire Avenue! This social media stock market of sorts seems to do a solid job of looking at your network value/worth and making it into a game that is enjoyable for many to engage in. Basically, for those who are not yet signed up […]


Social Media Chats: Stanzr to the Rescue!

by Dwayne Kilbourne on August 8, 2011

I’ve been on Twitter for quite some time now, but I was a little slow to join a few “Twitter / Tweet Chats.” In some cases, it was just a matter of me not knowing about them, and, in other cases, it was more a matter of me not being available at the time a […]


SM Birthday Wishes – Part 4: Facebook, Tungle, & Google+

by Dwayne Kilbourne on August 4, 2011

Today is my 30th birthday, and I have spent the last week making a list of things I want from my social media networks. Along the way, I have listed some of my top wishes for foursquare, Twitter, and Empire Avenue. Of course, I am sure that I have forgotten a few things as well, […]


SM Birthday Wishes – Part 3: Empire Avenue

by Dwayne Kilbourne on August 2, 2011

If you haven’t heard, I am turning 30 years old on August 4, 2011. I am quite excited. Over the past week, I have taken a few minutes to reflect on what I really want from social media networks. Thus far, I have outlined a few key things I’d like from foursquare and Twitter. Now, […]

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SM Birthday Wishes – Part 2: Twitter

by Dwayne Kilbourne on July 28, 2011

As I mentioned in my last blog post, I turn 30 years old on August 4. People have been asking me what I really wanted for my birthday; sure there are a few tangible things I would love to have (ie new laptop, workout gear, trip to Cedar Point, etc.), but I really began thinking […]


SM Birthday Wishes – Part 1: foursquare

by Dwayne Kilbourne on July 26, 2011

Within the next eight days (Aug 4), I will be turning over into another decade as I migrate from my 20s to my 30s. I welcome this new chapter in my life as if it was just any other ordinary milestone; I continue to push towards achieving my many goals and dreams. In addition, I […]


Woodstock Social Media 101 Recap

by Dwayne Kilbourne on July 22, 2011

It was raining and it was pouring, and the power went out on two occasions, but that did not stop an evening of fun, learning, interaction, and social media IP (in person) networking. The great folks at The Cotton Mill Deli stayed open later just for the event, and I truly appreciated that; plus, they […]


Foursquare Shutting Down Standalone Shouts?

by Dwayne Kilbourne on June 22, 2011

It was brought to my attention earlier today that version 3.2 of the foursquare app (currently only for iPhone) has removed the standalone shouting feature. Certainly, foursquare users can still check-in to a venue and add a shout, but shouting without first checking into a venue seems to be a feature foursquare is moving away […]


Foursquare Fun Podcast Style

by Dwayne Kilbourne on June 7, 2011

Each and every week, Ching-Yu and Eric Leist co-host the AboutFoursquare Podcast. Each podcast takes a look back at the previous week’s technology news about foursquare and its related apps. They take a look back at the badges that have come out during the past seven days, and they bring on a few guests to […]


Respond! Engage!

by Dwayne Kilbourne on June 6, 2011

Jump into the time machine and head back one decade or so before technology really got advanced and exciting; if a person had a question, concern, or comment for a business, they called them. If they were unable to reach the company right then and there, they were allowed to leave a message on the […]


Why Join Empire Avenue Today?

by Dwayne Kilbourne on May 25, 2011

During this past month or two, I have tried a new social media network / tool that allows me to better understand my engagement on my various (major) social media profiles. Sure, I check my Klout and PeerIndex scores, but Empire Avenue is taking it to another level. I am able to interact with those […]


Foursquare Adds More Superusers, Tools

by Dwayne Kilbourne on May 23, 2011

As AboutFourquare reported last week, foursquare announced it is promoting more loyal users to superuser status. Since their last mass promotions to SU status, foursquare has gained millions and millions of new users, gained more brands and small business venue claimers, and boosted its own staff numbers, so it is only right that foursquare helps […]


CobbSM Recap – LBS Marketing MeetUp!

by Dwayne Kilbourne on May 12, 2011

Just a few days ago, it was my great pleasure to join Ed Peterson as a keynote speaker on the topic of location-based services (LBS). Mr. Peterson did a phenomenal job kicking things off about the topic in general and, furthermore, about the Google Places game! We all know that Google has a strong foothold […]


Nearly Complete!

by Dwayne Kilbourne on May 11, 2011

As a social media network that has a team of highly-driven and creatively-gifted people working on it with each passing hour, foursquare is certainly the leader in the location-based services industry. It knows, however, that it will need to continue to innovate, make improvements, and take risks in the near future to build an even […]


Building An Empire!

by Dwayne Kilbourne on May 8, 2011

Ever want to build an empire? Well, I am doing just that using a new and exciting social media network valuation site called Empire Avenue. Have you heard of Klout or PeerIndex? Well, this is a similar type of network valuation tool coming from a different approach and consider this site the third metric tool […]


Tailor Twitter

by Dwayne Kilbourne on May 3, 2011

Like most things in life, there is always room for improvement in the world of social media. As a heavy user of social media networks and tools, I find myself wishing certain features could be added in to the next update for a network or for a cool social media tool to be created that […]


Tungle’s Tomorrow?

by Dwayne Kilbourne on April 28, 2011

For those who might not have heard, Research In Motion (RIM) announced that they acquired Tungle, a social calendar application that allows users to streamline and sync all of their calendars (i.e. Google, Outlook, Windows Live, and Yahoo) while helping to streamline the process of scheduling meetings with others, yesterday! This news caught me a […]


Foursquare Comment Craze!

by Dwayne Kilbourne on April 18, 2011

Before I begin to rant and get lost in my passion for social media, I hope that everybody had a safe and Happy Foursquare Day weekend! I know that we certainly did in Atlanta! With that being said, I must admit that I am beginning to use the commenting functionality within foursquare more and more […]


Klout Concerns

by Dwayne Kilbourne on April 13, 2011

I have to admit that I am not the top expert on Klout, but I do check my standing on the site from time to time. Each time, however, I feel like I walk away missing something. What Klout represents is a great thing for most within the social media world, but, like many newer […]


Don’t Be a Playground Bully

by Dwayne Kilbourne on April 12, 2011

Nobody likes a big bully… well, at least most people do not! Recently, I blogged about how it is okay to lose your mayorships from time to time. As an expert over-thinker and huge advocate of social media (and, in particular, foursquare), I now find myself pondering why I have not been ousted from a […]


Rapid Check-in Holiday Please!

by Dwayne Kilbourne on April 11, 2011

This upcoming Saturday is the second annual Foursquare Day, and foursquare fanatics from around the world will be checking in places and meeting up with others to celebrate this awesome social media holiday! As with many other holidays, some take the day off from work while many simply go a bit crazy or overboard! That […]

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Linking on Facebook Needs Improvement

by Dwayne Kilbourne on March 31, 2011

In the past, I have mentioned how Twitter really needs to take a page out of Facebook’s strategy book and not set a cap on the total number of lists a Twitter user can generate – currently, Twitter still has it limited to 20 lists per account. Now, it is time to switch shoes because […]


Losing (Mayorships) is Okay!

by Dwayne Kilbourne on March 24, 2011

For those of you who do not know, I happen to really enjoy using foursquare; I check-in every day and share my travels with my friends and followers! I have over 7,600 check-ins and many mayorships. While I strive to keep checking in, to keep helping others learn about and sign up for foursquare, to […]


Corporate Responsibility = Engage Now & Often

by Dwayne Kilbourne on March 23, 2011

For the individual, responsibilities include following the law, eating right, giving back to the community, take care of their family members, and many more. Corporations, however, are not immune to obligations or responsibilities. Instead, corporations, like individuals, have responsibilities that they must be held accountable to. But, there is this little thing called change that […]


Foursquare SU Venue Etiquette

by Dwayne Kilbourne on March 11, 2011

The superuser (SU) nation is a great one, and I am proud to be a member of it, but, from time to time, I experience or observe a few things that get me thinking. As foursquare continues to grow in popularity, and the features continue to advance, the SUs are called upon to help keep […]


Do You Foursquare?

by Dwayne Kilbourne on February 21, 2011

So, you’ve heard about this tiny little company with a few social users called foursquare, huh? Well, have you given the location-based service a shot? I have, and I must say that it is part of my daily social media experience. Also, I would encourage those of you who have not given it a honest […]

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Initial Thoughts – Facebook Pages Improvements

by Dwayne Kilbourne on February 11, 2011

With all of the new updates that come out every month or two for today’s Facebook users, business and brand users have been crying for some much needed attention too. These fan pages (now commonly referred to as simply “Pages”), by most people’s perspective, have been overlooked and lacking some new features. Many were hoping […]

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Boosting Up Superuser Powers!

by Dwayne Kilbourne on January 25, 2011

Foursquare, today’s leading and innovative geolocation social network, continues to grow at a record pace. According to recent figures, Foursquare has eclipsed the 6 million user mark with close to 400 million checkins by its users thus far! With the continued growth comes a lot of upkeep; however, while the company itself continues to hire […]

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Limiting Lists on Twitter?

by Dwayne Kilbourne on January 13, 2011

Okay, we all need to have a limit set here or there, but I really find that Twitter is not being smart about this one. Twitter notes that the lists are limited to 20 with each list limited to 500 accounts. Not to compare apples to oranges, but you do not see Facebook limiting the […]


Facebook Fan Page Fixes in my Small Business Stocking?

by Dwayne Kilbourne on December 23, 2010

So, it is Christmas time, and I sit here wondering what technology intangibles I wish I had this year, and I came up with a perfect request for Santa, but it is a big request, so I will keep my fingers crossed. We all know about Facebook, and most of us use it quite frequently. […]


Oops… Foursquare Forgot

by Dwayne Kilbourne on July 29, 2010

I have to admit that I really enjoy using the industry-leading geolocation social service, Foursquare. It gives me a lot of options that I really think adds value to the user experience. Furthermore, it provides opportunities to businesses to better engage their customer base and potentially reach new customers along the way. While all this […]


Finding Balance…

by Dwayne Kilbourne on March 13, 2010

In an ever-growing world of technology, we find ourselves at new crossroads never seen before. In recent years, for example, we all have seen exponential growth in the popularity of social media sites like Facebook, Twitter, MySpace, and LinkedIn! As this popularity continued to rise, more and more people entered the world of social media, […]


Social Media Changes The Game, But…

by Dwayne Kilbourne on February 22, 2010

There are skeptics out there who are not willing to take a risk and engage in the world of social media. Some are afraid of change while others simply do not feel that they know enough about it. Then, there are some that know that their competition hasn’t engaged the customers through social media means. […]

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Shifting at the Super Bowl

by Dwayne Kilbourne on February 6, 2010

For decades, more and more people have surrounded televisions around the nation and even the world to watch the Super Bowl. In its 44th annual installment on Sunday, more and more companies are looking at ways to do one of two things. One: those shelling out nearly three million dollars per 30-second advertising spot are […]


Foursquare Consensus?

by Dwayne Kilbourne on January 18, 2010

As a superuser on the newly-popular location-focused social media Foursquare, I am finding myself running into new questions of protocol. Here are three that I find myself struggling with the most thus far: What do you do when you go to several businesses located at the same address? I find myself curious how to check-in […]

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Rediscovering My Lost Chocolate

by Dwayne Kilbourne on December 29, 2009

As some of you may have noticed, I enjoy reading, especially the great business and technology books of yesterday and today. Consequently, I frequent Barnes & Noble (BN) and even Borders as much as my schedule permits. A while back, I was introduced to this great Godiva hot chocolate – did I mention that I […]


Retweet Best Practices?

by Dwayne Kilbourne on December 21, 2009

I wander around on Twitter and find myself excited to see great linked content, especially in the marketing and social media arenas. However, sometimes there are errors of situations that could be improved. Sometimes, the original tweets can be almost as long as the 140 character limit allowed, so that means that you have little […]


Embrace the Changes

by Dwayne Kilbourne on December 12, 2009

Technology is changing more and more in this fast-paced business and consumer world. Businesses are scrambling to keep up with these changes. The traditional means of conducting business is no longer acceptable or viable. Take the communication channels of yesterday versus those of today. Traditional: We do not send postal mail like we used to. […]


Transparency: Required for Success in Web 2.0

by Dwayne Kilbourne on November 19, 2009

Technology enables us all to search on nearly every topic that we can think of, and it enables us to find information at the touch of the mouse. With the continued advancement of technology and movement into a well-established Web 2.0 where social media is growing a force that must be acknowledged, companies and brands […]