business

Mobilizing Businesses on foursquare

by Dwayne Kilbourne on February 9, 2013

Finally! For those of you who do not know, foursquare has a separate app for foursquare brands who have claimed venues on the network. This is a great step forward for foursquare as it gives businesses on its platform more convenient and robust features and functionality, especially on the go! What Can The App Do […]

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Pricey Packaging – Monster Mangles the Metrics

by Dwayne Kilbourne on January 28, 2013

When it comes to marketing retail items, organizations cannot forget about the power of packaging. For Monster, they take advantage of their packaging to reach the end consumers, but I must admit that I am not thrilled by their methods. It comes down to manipulation of numbers. Sure, many competitive companies look for ways to […]

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Quality Beats Quantity Every Time; OoRah!

by Dwayne Kilbourne on November 5, 2012

In today’s ever-growing business world, people in nearly every job and work classification need to be well-trained and well-equipped. Many businesses still think that more people equates to more work getting done and better overall results, but mere mass of people will not result in great success. Learn from the Marine Corps – a few […]

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Fair And Square – Au Contraire

by Dwayne Kilbourne on July 18, 2012

Recently, I read that a New York-based display vendor, Hudson and Broad, is suing JC Penny for $40 million; they are claiming that JC Penny stole their design and had another firm recreate their proprietary design at a presumed cheaper price point. Originally, JC Penny tasked Hudson and Broad to develop and deliver a new-look […]

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Bonding Boeing to Washington?

by Dwayne Kilbourne on May 14, 2011

Apparently, I wasn’t paying full attention to some interesting labor law concerns that have arisen in the northwestern portion of the continental United States. Apparently, the National Labor Relations Board (General Council) feels that Boeing has broken the law by building a new plant in South Carolina, one of 22 Right-to-Work states within our great […]

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Organization is the Key to Success

by Dwayne Kilbourne on August 31, 2010

Let me tell you a quick personal story! I want to take you back to when I was halfway through the eighth grade at Carter Middle School in Clio, Michigan. Some of the students in my grade decided to participate in the trip to Washington, D.C. The bus to the airport was going to leave […]

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Second Sucks

by Dwayne Kilbourne on August 16, 2010

In the business world, we all strive to be number one. For many, being number two is simply a reminder that the organization is the first loser. Being number two in the industry can still be quite profitable; I am sure that Apple is doing just fine in their effort to popularize their operating system, […]

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Essentials of Leading: Set The Example

by Dwayne Kilbourne on March 28, 2010

There are managers, and then there are leaders. We should not confuse the two; while leaders do manage, not all managers lead. Of course, one of the best ways to lead a tribe is to do so by setting the example. Leading from the front takes courage, but it can really make all the difference […]

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Essentials of Leading: Taking Risks

by Dwayne Kilbourne on March 21, 2010

Leading is a difficult challenge, and leading takes many different forms, but I feel that there are a few traits common to most leaders. One of those is the art of taking a risk! As Leo F. Buscaglia once famously said… “The person who risks nothing, does nothing, has nothing, is nothing, and becomes nothing. […]

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Social Media Changes The Game, But…

by Dwayne Kilbourne on February 22, 2010

There are skeptics out there who are not willing to take a risk and engage in the world of social media. Some are afraid of change while others simply do not feel that they know enough about it. Then, there are some that know that their competition hasn’t engaged the customers through social media means. […]

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No Fear

by Dwayne Kilbourne on January 25, 2010

Whether in the world of business or in the world of personal challenges, we cannot allow fear to own and control our every move. According to Sven Goran Eriksson, “the greatest barrier to success is the fear of failure.” To succeed, we must take risks, but we also cannot simply take risks so foolishly. Instead, […]

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Embrace the Changes

by Dwayne Kilbourne on December 12, 2009

Technology is changing more and more in this fast-paced business and consumer world. Businesses are scrambling to keep up with these changes. The traditional means of conducting business is no longer acceptable or viable. Take the communication channels of yesterday versus those of today. Traditional: We do not send postal mail like we used to. […]

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