Social Media Changes The Game, But…

by Dwayne Kilbourne on February 22, 2010

There are skeptics out there who are not willing to take a risk and engage in the world of social media. Some are afraid of change while others simply do not feel that they know enough about it. Then, there are some that know that their competition hasn’t engaged the customers through social media means. […]

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Shifting at the Super Bowl

by Dwayne Kilbourne on February 6, 2010

For decades, more and more people have surrounded televisions around the nation and even the world to watch the Super Bowl. In its 44th annual installment on Sunday, more and more companies are looking at ways to do one of two things. One: those shelling out nearly three million dollars per 30-second advertising spot are […]


No Fear

by Dwayne Kilbourne on January 25, 2010

Whether in the world of business or in the world of personal challenges, we cannot allow fear to own and control our every move. According to Sven Goran Eriksson, “the greatest barrier to success is the fear of failure.” To succeed, we must take risks, but we also cannot simply take risks so foolishly. Instead, […]

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Take a Chance – Try Something New!

by Dwayne Kilbourne on January 24, 2010

Too often, we are content with what we currently have, and we tend not to welcome change. This occurs both within our personal lives and certainly within the business world. Too often, we are left behind when we do not look to new adventures and social trends. Of course, there are numerous examples of this […]


Embrace the Changes

by Dwayne Kilbourne on December 12, 2009

Technology is changing more and more in this fast-paced business and consumer world. Businesses are scrambling to keep up with these changes. The traditional means of conducting business is no longer acceptable or viable. Take the communication channels of yesterday versus those of today. Traditional: We do not send postal mail like we used to. […]