QuikTrip, Others Lack Consistency

by Dwayne Kilbourne on August 23, 2013

Let me start by noting that I am not here to get on (chain gas station/convenience store) QuikTrip’s  case, but they, along with others lack some massive consistency. To clarify, there appears to be a massive difference in the way that this convenience store chain (especially the one in Kennesaw, GA) and state regulators view […]

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Pricey Packaging – Monster Mangles the Metrics

by Dwayne Kilbourne on January 28, 2013

When it comes to marketing retail items, organizations cannot forget about the power of packaging. For Monster, they take advantage of their packaging to reach the end consumers, but I must admit that I am not thrilled by their methods. It comes down to manipulation of numbers. Sure, many competitive companies look for ways to […]


Fair And Square – Au Contraire

by Dwayne Kilbourne on July 18, 2012

Recently, I read that a New York-based display vendor, Hudson and Broad, is suing JC Penny for $40 million; they are claiming that JC Penny stole their design and had another firm recreate their proprietary design at a presumed cheaper price point. Originally, JC Penny tasked Hudson and Broad to develop and deliver a new-look […]


Just Stick To The Facts

by Dwayne Kilbourne on May 15, 2012

We all have dreams and aspirations. We all want to achieve our goals and reach the top of the highest mountain. However, some people simply do not get it; instead, they want to take shortcuts. They want that easy helicopter ride to the top instead of climbing the peak. Sure, a helicopter ride is fine […]