Building Audience, Influence on foursquare

by Dwayne Kilbourne on March 9, 2013

When many people online think of building influence, Klout comes to mind. What is my Klout score? What is your score? Does my higher score truly mean that I am more influential than you? Certainly, what is considered influential can be debated, and the importance of Klout can be argued! Still, some wonder how one […]


Empire Avenue Endorsements vs Klout +Ks

by Dwayne Kilbourne on May 2, 2012

When you talk about the world of measuring online network strength or online influence, there seems to be two favorites leading the pack, Empire Avenue (network strength) and Klout (influence). Some will bunch the two together into one category [of measuring influence], but they actually have two slightly differing paths and approaches. What are Endorsements? […]


Why Empire Avenue?

by Dwayne Kilbourne on August 22, 2011

As I have previously noted, I am taking a liking to Empire Avenue! This social media stock market of sorts seems to do a solid job of looking at your network value/worth and making it into a game that is enjoyable for many to engage in. Basically, for those who are not yet signed up […]


Klout Concerns

by Dwayne Kilbourne on April 13, 2011

I have to admit that I am not the top expert on Klout, but I do check my standing on the site from time to time. Each time, however, I feel like I walk away missing something. What Klout represents is a great thing for most within the social media world, but, like many newer […]