marketing

Mega Millions Misunderstanding

by Dwayne Kilbourne on May 30, 2013

From time to time, I play a lottery ticket. Sure, the odds are not the best, but they tell me that I cannot win unless I play. Darn, huh? Well, as a business person and somebody who attempts to simply things that should not be complicated, I find myself at odds with the Cash Option […]

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HitTail Is An SEO Home Run!

by Dwayne Kilbourne on March 12, 2013

When it comes to SEO tools, it is critical for the end user to be able to sort through all of the traffic that is coming in to his or her [brand’s] site. At times, many SEO tools are complex and not very user-friendly or, at best, come with a steep learning curve. However, over […]

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Pricey Packaging – Monster Mangles the Metrics

by Dwayne Kilbourne on January 28, 2013

When it comes to marketing retail items, organizations cannot forget about the power of packaging. For Monster, they take advantage of their packaging to reach the end consumers, but I must admit that I am not thrilled by their methods. It comes down to manipulation of numbers. Sure, many competitive companies look for ways to […]

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Acknowledge and Connect: Expanding the Online Relationship

by Dwayne Kilbourne on August 5, 2012

So, you’ve written something awesome on your blog or made a cool post on your favorite social media site; you are beginning to get responses and feedback from a variety of people! Now what? Getting an increase in traffic to your content is awesome, but you should not just stop there. If you were to stop there […]

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Reserve Your Domains and Usernames ASAP

by Dwayne Kilbourne on January 7, 2012

Now that 2012 has officially arrived, some of you might be working to open up a new business venture. If you are, you are probably looking into your marketing strategies as well as realizing that you need a website and a presence on social media. Knowing and realizing that ahead of time is really a […]

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5 Great Ways to Use Foursquare Lists

by Dwayne Kilbourne on October 12, 2011

The foursquare lists feature is one new and great example of how foursquare is allowing you and your brands to share experiences with your friends and followers as well as with the rest of the millions of foursquare users out there. Lists can be short or they can be long; I am unaware of a […]

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PETA’s Porn Plan – Terrible Misstep

by Dwayne Kilbourne on September 20, 2011

So, I am sitting on the couch after enjoying some comedy thanks to Comedy Central’s Roast of Charlie Sheen, and I flip the channel only to hear that PETA is planning to build a pornographic site. What? Did my ears hear what I think they just heard? Wow! Apparently, PETA realizes that pornography is still […]

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Social Media Changes The Game, But…

by Dwayne Kilbourne on February 22, 2010

There are skeptics out there who are not willing to take a risk and engage in the world of social media. Some are afraid of change while others simply do not feel that they know enough about it. Then, there are some that know that their competition hasn’t engaged the customers through social media means. […]

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Shifting at the Super Bowl

by Dwayne Kilbourne on February 6, 2010

For decades, more and more people have surrounded televisions around the nation and even the world to watch the Super Bowl. In its 44th annual installment on Sunday, more and more companies are looking at ways to do one of two things. One: those shelling out nearly three million dollars per 30-second advertising spot are […]

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Embrace the Changes

by Dwayne Kilbourne on December 12, 2009

Technology is changing more and more in this fast-paced business and consumer world. Businesses are scrambling to keep up with these changes. The traditional means of conducting business is no longer acceptable or viable. Take the communication channels of yesterday versus those of today. Traditional: We do not send postal mail like we used to. […]

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Is Your Brand on the Rise?

by Dwayne Kilbourne on November 21, 2009

Branding is a challenge for people and companies alike, and the addition of advancing technologies both assist and complex this endeavor. Also, it should be noted that the strong brand today cannot simply sleep on yesterday’s achievements, for the customers are powerful and demanding – what are you doing for me today? We live in […]

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Transparency: Required for Success in Web 2.0

by Dwayne Kilbourne on November 19, 2009

Technology enables us all to search on nearly every topic that we can think of, and it enables us to find information at the touch of the mouse. With the continued advancement of technology and movement into a well-established Web 2.0 where social media is growing a force that must be acknowledged, companies and brands […]

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