Social Media Changes The Game, But…

by Dwayne Kilbourne on February 22, 2010

There are skeptics out there who are not willing to take a risk and engage in the world of social media. Some are afraid of change while others simply do not feel that they know enough about it. Then, there are some that know that their competition hasn’t engaged the customers through social media means. […]

{ 1 comment }

Shifting at the Super Bowl

by Dwayne Kilbourne on February 6, 2010

For decades, more and more people have surrounded televisions around the nation and even the world to watch the Super Bowl. In its 44th annual installment on Sunday, more and more companies are looking at ways to do one of two things. One: those shelling out nearly three million dollars per 30-second advertising spot are […]


Rediscovering My Lost Chocolate

by Dwayne Kilbourne on December 29, 2009

As some of you may have noticed, I enjoy reading, especially the great business and technology books of yesterday and today. Consequently, I frequent Barnes & Noble (BN) and even Borders as much as my schedule permits. A while back, I was introduced to this great Godiva hot chocolate – did I mention that I […]


Retweet Best Practices?

by Dwayne Kilbourne on December 21, 2009

I wander around on Twitter and find myself excited to see great linked content, especially in the marketing and social media arenas. However, sometimes there are errors of situations that could be improved. Sometimes, the original tweets can be almost as long as the 140 character limit allowed, so that means that you have little […]


Embrace the Changes

by Dwayne Kilbourne on December 12, 2009

Technology is changing more and more in this fast-paced business and consumer world. Businesses are scrambling to keep up with these changes. The traditional means of conducting business is no longer acceptable or viable. Take the communication channels of yesterday versus those of today. Traditional: We do not send postal mail like we used to. […]


Is Your Brand on the Rise?

by Dwayne Kilbourne on November 21, 2009

Branding is a challenge for people and companies alike, and the addition of advancing technologies both assist and complex this endeavor. Also, it should be noted that the strong brand today cannot simply sleep on yesterday’s achievements, for the customers are powerful and demanding – what are you doing for me today? We live in […]


Transparency: Required for Success in Web 2.0

by Dwayne Kilbourne on November 19, 2009

Technology enables us all to search on nearly every topic that we can think of, and it enables us to find information at the touch of the mouse. With the continued advancement of technology and movement into a well-established Web 2.0 where social media is growing a force that must be acknowledged, companies and brands […]