Stop Using The “IRL” Acronym Already

by Dwayne Kilbourne on November 21, 2012

Let’s set the record straight! If you’ve only met me and communicated with me through online channels, it wasn’t fake [it was real life]! So, let’s be realistic and use the appropriate term or acronym. What I do online and offline is real, and I can’t imagine anything is different in your case. Sometimes, it […]


With more and more people realizing the awesome powers and coolness of foursquare, more and more venues are being added, and more check-ins are being made! This is awesome, but, as a long-time foursquare user and fanatic, I ask that you pause a second or two before creating a nondescriptive venue; it just causes me […]

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Social Media Pet Peeve – Drive-by Venue Mayors

by Dwayne Kilbourne on January 11, 2012

Okay, so you pull out of a venue and forgot to check-in. Or maybe you phone died while at the mall, so you put it back on the charger when you get in the car, open foursquare on your smartphone, and check-in to the two venues that you were just at. Well, I am not […]

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Social Media Pet Peeve – Loose Usage of IRL Term

by Dwayne Kilbourne on December 9, 2011

Okay, so I am a perfectionist of sorts who really strives to use the correct phrases and words whenever possible. With that said, my body cringes when others consistently show a lack of basic language, grammar, and communication fundamentals. Now, jump into this technology-filled world and look around. People are on Twitter and Facebook using […]


Social Media Pet Peeve – Twitter List Caps

by Dwayne Kilbourne on November 20, 2011

I love using Twitter to connect with and engage bloggers, business and technology professionals, friends, family members, local businesses, and everybody else in-between. Since signing up on Twitter, I have found more and more people and brands to follow; along the way, I found that I wanted to better organize those profiles I was following, […]

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Social Media Pet Peeve – Not Optimizing Tweet Button

by Dwayne Kilbourne on November 10, 2011

As a big user of technology and (specifically) social media, I love to share the content that I come across each day. As with anything you might run into, I come across a vast array of different content and shareability winners and losers! Basically, there are times when I find some great content that is […]